--- title: "Brightcove vs Wistia: Which is more popular by branded search?" description: "Which is more popular in search, Brightcove or Wistia? Compare estimated monthly branded-search demand and Share of Search inside the Business video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brightcove-vs-wistia" publisher: "Brandwave" --- # Brightcove vs Wistia: Which is more popular by branded search? Which is more popular in search, Brightcove or Wistia? Compare estimated monthly branded-search demand and Share of Search inside the Business video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brightcove and Wistia - **Competitive set**: Business video hosting platforms - **Market**: Global - **Month measured**: Aug 2026 - **Brightcove Share of Search**: 0.92% - **Wistia Share of Search**: 3.1% ## Which is more popular in search, Brightcove or Wistia? - In August 2026, Wistia had more branded searches than Brightcove among business video hosting platforms worldwide. Wistia was estimated to have 34.9K branded searches compared to Brightcove’s 10.4K, and held a 3.1% Share of Search versus Brightcove’s 0.92%. - Wistia was ahead of Brightcove in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brightcove’s estimated Share of Search among business video hosting platforms worldwide moved from 1.3% to 0.92%, and its estimated monthly branded searches moved from 18.8K to 10.4K. - Across the 11 months ending August 2026, Wistia’s estimated Share of Search among business video hosting platforms worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 51K to 34.9K. ## How did search popularity change for business video hosting platforms worldwide in August 2026? - In August 2026, Wistia lost estimated Share of Search among business video hosting platforms worldwide, from 3.8% to 3.1%. - Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026. ## Month by month | Month | Brightcove estimated searches | Brightcove Share of Search | Brightcove rank | Wistia estimated searches | Wistia Share of Search | Wistia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.8K | 1.3% | 4 | 51K | 3.6% | 2 | | Nov 2025 | 15.4K | 1.1% | 4 | 50.9K | 3.6% | 2 | | Dec 2025 | 15.4K | 1.1% | 4 | 42K | 3% | 2 | | Jan 2026 | 15.6K | 1.1% | 4 | 51.3K | 3.7% | 2 | | Feb 2026 | 12.7K | 0.92% | 4 | 42.7K | 3.1% | 2 | | Mar 2026 | 12.8K | 0.76% | 4 | 51.6K | 3.1% | 2 | | Apr 2026 | 12.7K | 0.92% | 4 | 51.5K | 3.7% | 2 | | May 2026 | 10.4K | 0.76% | 4 | 42.5K | 3.1% | 2 | | Jun 2026 | 12.7K | 1.1% | 4 | 42.3K | 3.7% | 2 | | Jul 2026 | 10.4K | 0.92% | 4 | 42.5K | 3.8% | 2 | | Aug 2026 | 10.4K | 0.92% | 4 | 34.9K | 3.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brightcove’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brightcove**: Measured on the search terms “brightcove”, “brightcove app”, “brightcove beacon”, “brightcove com”, “brightcove platform”, “brightcove software”, “brightcove video”, “brightcove video cloud”, “brightcove video hosting”, “brightcove video platform” and “video hosting brightcove”, summed into one figure. - **Wistia**: Measured on the search terms “wistia”, “wistia app”, “wistia com”, “wistia platform”, “wistia software”, “wistia video”, “wistia video hosting” and “wistia video platform”, summed into one figure. - [Brightcove profile](/demand/global-en/brands/brightcove) - [Wistia profile](/demand/global-en/brands/wistia) - [All business video hosting platforms worldwide](/demand/global-en/categories/business-video-hosting-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brightcove or Wistia? In August 2026, Wistia had more branded searches than Brightcove among business video hosting platforms worldwide. Wistia was estimated to have 34.9K branded searches compared to Brightcove’s 10.4K, and held a 3.1% Share of Search versus Brightcove’s 0.92%. ## Cite this page Brandwave. "Brightcove vs Wistia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brightcove-vs-wistia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightcove-vs-wistia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.