--- title: "Brightcove vs Vidyard: Which is more popular by branded search?" description: "Which is more popular in search, Brightcove or Vidyard? Compare estimated monthly branded-search demand and Share of Search inside the Business video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brightcove-vs-vidyard" publisher: "Brandwave" --- # Brightcove vs Vidyard: Which is more popular by branded search? Which is more popular in search, Brightcove or Vidyard? Compare estimated monthly branded-search demand and Share of Search inside the Business video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brightcove and Vidyard - **Competitive set**: Business video hosting platforms - **Market**: Global - **Month measured**: Aug 2026 - **Brightcove Share of Search**: 0.92% - **Vidyard Share of Search**: 1.6% ## Which is more popular in search, Brightcove or Vidyard? - In August 2026, Vidyard had more branded searches than Brightcove among business video hosting platforms worldwide. Vidyard was estimated to have 18.5K branded searches compared to Brightcove’s 10.4K, and held a 1.6% Share of Search versus Brightcove’s 0.92%. - Vidyard was ahead of Brightcove in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brightcove’s estimated Share of Search among business video hosting platforms worldwide moved from 1.3% to 0.92%, and its estimated monthly branded searches moved from 18.8K to 10.4K. - Across the 11 months ending August 2026, Vidyard’s estimated Share of Search among business video hosting platforms worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 27.8K to 18.5K. ## How did search popularity change for business video hosting platforms worldwide in August 2026? - Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026. - Estimated monthly branded searches for Vidyard worldwide fell 33.5% over 11 measured months, from 27.8K to 18.5K in August 2026. ## Month by month | Month | Brightcove estimated searches | Brightcove Share of Search | Brightcove rank | Vidyard estimated searches | Vidyard Share of Search | Vidyard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.8K | 1.3% | 4 | 27.8K | 2% | 3 | | Nov 2025 | 15.4K | 1.1% | 4 | 22.8K | 1.6% | 3 | | Dec 2025 | 15.4K | 1.1% | 4 | 27.7K | 2% | 3 | | Jan 2026 | 15.6K | 1.1% | 4 | 27.8K | 2% | 3 | | Feb 2026 | 12.7K | 0.92% | 4 | 22.9K | 1.7% | 3 | | Mar 2026 | 12.8K | 0.76% | 4 | 22.8K | 1.4% | 3 | | Apr 2026 | 12.7K | 0.92% | 4 | 22.7K | 1.6% | 3 | | May 2026 | 10.4K | 0.76% | 4 | 18.5K | 1.4% | 3 | | Jun 2026 | 12.7K | 1.1% | 4 | 18.5K | 1.6% | 3 | | Jul 2026 | 10.4K | 0.92% | 4 | 18.6K | 1.6% | 3 | | Aug 2026 | 10.4K | 0.92% | 4 | 18.5K | 1.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brightcove’s and Vidyard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brightcove**: Measured on the search terms “brightcove”, “brightcove app”, “brightcove beacon”, “brightcove com”, “brightcove platform”, “brightcove software”, “brightcove video”, “brightcove video cloud”, “brightcove video hosting”, “brightcove video platform” and “video hosting brightcove”, summed into one figure. - **Vidyard**: Measured on the search terms “vidyard”, “vidyard app”, “vidyard com”, “vidyard software”, “vidyard video” and “vidyard video hosting”, summed into one figure. - [Brightcove profile](/demand/global-en/brands/brightcove) - [Vidyard profile](/demand/global-en/brands/vidyard) - [All business video hosting platforms worldwide](/demand/global-en/categories/business-video-hosting-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brightcove or Vidyard? In August 2026, Vidyard had more branded searches than Brightcove among business video hosting platforms worldwide. Vidyard was estimated to have 18.5K branded searches compared to Brightcove’s 10.4K, and held a 1.6% Share of Search versus Brightcove’s 0.92%. ## Cite this page Brandwave. "Brightcove vs Vidyard: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brightcove-vs-vidyard This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightcove-vs-vidyard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.