--- title: "Briggs & Riley vs Tumi: Which is searched more?" description: "Is Briggs & Riley or Tumi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/briggs-and-riley-vs-tumi" publisher: "Brandwave" --- # Briggs & Riley vs Tumi: Which is searched more? Is Briggs & Riley or Tumi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Briggs & Riley and Tumi - **Competitive set**: Luggage brands - **Market**: Global - **Month measured**: Sep 2026 - **Briggs & Riley Share of Search**: 2.9% - **Tumi Share of Search**: 19.4% ## Is Briggs & Riley or Tumi more popular in search? - In September 2026, Tumi had more branded searches than Briggs & Riley among luggage brands worldwide. Tumi had about 740,000 branded searches, while Briggs & Riley had 110,000. Tumi made up 19.4% of all luggage brand searches we track, and Briggs & Riley accounted for 2.9%. - Tumi was ahead of Briggs & Riley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Tumi’s share of searches among luggage brands worldwide moved from 18.2% to 19.4%, and its estimated monthly branded searches moved from 731K to 740K. ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Briggs & Riley appeared in all four answers. Tumi was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Briggs & Riley was listed before Tumi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Travelpro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Samsonite | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Briggs & Riley | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Away | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Rimowa | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Monos | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | American Tourister | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | July | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Tumi | 9th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy?": 1. Samsonite, 2. Travelpro, 3. Away, 4. Briggs & Riley, 5. American Tourister - Asked ChatGPT "What are the best luggage brands?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa, 6. July, 7. American Tourister - Asked ChatGPT "What's the best luggage brand for air travel?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa - Searched Google, AI Overview "best luggage brand": 1. Travelpro, 2. Briggs & Riley, 3. Samsonite, 4. Away, 5. Monos, 6. Rimowa, 7. Tumi, 8. American Tourister Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for luggage brands worldwide in September 2026? - In September 2026, Tumi gained share of searches among luggage brands worldwide, from 18% to 19.4%. - Estimated monthly branded searches for Briggs & Riley worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. ## Month by month | Month | Briggs & Riley estimated searches | Briggs & Riley Share of Search | Briggs & Riley rank | Tumi estimated searches | Tumi Share of Search | Tumi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 2.3% | 8 | 731K | 18.2% | 3 | | Nov 2025 | 165K | 3.2% | 8 | 907K | 17.4% | 3 | | Dec 2025 | 135K | 2.9% | 8 | 907K | 19.3% | 3 | | Jan 2026 | 110K | 2.5% | 8 | 742K | 17% | 3 | | Feb 2026 | 90.5K | 2.5% | 9 | 714K | 20% | 3 | | Mar 2026 | 110K | 2.8% | 8 | 725K | 18.7% | 3 | | Apr 2026 | 110K | 2.9% | 8 | 725K | 18.8% | 3 | | May 2026 | 110K | 2.7% | 8 | 742K | 18.5% | 3 | | Jun 2026 | 110K | 2.8% | 8 | 725K | 18.4% | 3 | | Jul 2026 | 110K | 2.6% | 7 | 742K | 17.7% | 3 | | Aug 2026 | 135K | 3.2% | 7 | 751K | 18% | 3 | | Sep 2026 | 110K | 2.9% | 7 | 740K | 19.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Briggs & Riley’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Briggs & Riley**: Measured on the search term “briggs and riley”. - **Tumi**: Measured on the search terms “tumi”, “tumi backpack”, “tumi bags” and “tumi luggage”, summed into one figure. - [Briggs & Riley profile](/demand/global-en/brands/briggs-and-riley) - [Tumi profile](/demand/global-en/brands/tumi) - [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Briggs & Riley or Tumi more popular in search? In September 2026, Tumi had more branded searches than Briggs & Riley among luggage brands worldwide. Tumi had about 740,000 branded searches, while Briggs & Riley had 110,000. Tumi made up 19.4% of all luggage brand searches we track, and Briggs & Riley accounted for 2.9%. ## Cite this page Brandwave. "Briggs & Riley vs Tumi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/briggs-and-riley-vs-tumi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/briggs-and-riley-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.