--- title: "Briggs & Riley vs Samsonite: Which is searched more?" description: "Is Briggs & Riley or Samsonite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/briggs-and-riley-vs-samsonite" publisher: "Brandwave" --- # Briggs & Riley vs Samsonite: Which is searched more? Is Briggs & Riley or Samsonite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Briggs & Riley and Samsonite - **Competitive set**: Luggage brands - **Market**: Global - **Month measured**: Sep 2026 - **Briggs & Riley Share of Search**: 2.9% - **Samsonite Share of Search**: 29.5% ## Is Briggs & Riley or Samsonite more popular in search? - In September 2026, Samsonite had more branded searches than Briggs & Riley among luggage brands worldwide. Samsonite had about 1.1 million branded searches, while Briggs & Riley had 110,000. Samsonite made up 29.5% of all luggage brand searches we track, and Briggs & Riley accounted for 2.9%. - Samsonite was ahead of Briggs & Riley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Samsonite’s share of searches among luggage brands worldwide moved from 28% to 29.5%, and its estimated monthly branded searches held steady at 1.1M. ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Briggs & Riley and Samsonite showed up in all four answers. Samsonite was listed before Briggs & Riley in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Travelpro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Samsonite | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Briggs & Riley | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Away | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Rimowa | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Monos | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | American Tourister | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | July | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Tumi | 9th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy?": 1. Samsonite, 2. Travelpro, 3. Away, 4. Briggs & Riley, 5. American Tourister - Asked ChatGPT "What are the best luggage brands?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa, 6. July, 7. American Tourister - Asked ChatGPT "What's the best luggage brand for air travel?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa - Searched Google, AI Overview "best luggage brand": 1. Travelpro, 2. Briggs & Riley, 3. Samsonite, 4. Away, 5. Monos, 6. Rimowa, 7. Tumi, 8. American Tourister Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for luggage brands worldwide in September 2026? - In September 2026, Samsonite lost share of searches among luggage brands worldwide, from 32.4% to 29.5%. - Estimated monthly branded searches for Briggs & Riley worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. ## Month by month | Month | Briggs & Riley estimated searches | Briggs & Riley Share of Search | Briggs & Riley rank | Samsonite estimated searches | Samsonite Share of Search | Samsonite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 2.3% | 8 | 1.1M | 28% | 2 | | Nov 2025 | 165K | 3.2% | 8 | 1.6M | 31.6% | 1 | | Dec 2025 | 135K | 2.9% | 8 | 1.4M | 29.1% | 1 | | Jan 2026 | 110K | 2.5% | 8 | 1.3M | 30.1% | 1 | | Feb 2026 | 90.5K | 2.5% | 9 | 1.1M | 31.2% | 1 | | Mar 2026 | 110K | 2.8% | 8 | 1.1M | 28.7% | 1 | | Apr 2026 | 110K | 2.9% | 8 | 1.1M | 28.9% | 1 | | May 2026 | 110K | 2.7% | 8 | 1.2M | 29.3% | 1 | | Jun 2026 | 110K | 2.8% | 8 | 1.2M | 29.8% | 1 | | Jul 2026 | 110K | 2.6% | 7 | 1.4M | 32.4% | 1 | | Aug 2026 | 135K | 3.2% | 7 | 1.4M | 32.4% | 1 | | Sep 2026 | 110K | 2.9% | 7 | 1.1M | 29.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Briggs & Riley’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Briggs & Riley**: Measured on the search term “briggs and riley”. - **Samsonite**: Measured on the search terms “samsonite”, “samsonite carry on”, “samsonite lite box”, “samsonite luggage”, “samsonite proxis” and “samsonite suitcase”, summed into one figure. - [Briggs & Riley profile](/demand/global-en/brands/briggs-and-riley) - [Samsonite profile](/demand/global-en/brands/samsonite) - [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Briggs & Riley or Samsonite more popular in search? In September 2026, Samsonite had more branded searches than Briggs & Riley among luggage brands worldwide. Samsonite had about 1.1 million branded searches, while Briggs & Riley had 110,000. Samsonite made up 29.5% of all luggage brand searches we track, and Briggs & Riley accounted for 2.9%. ## Cite this page Brandwave. "Briggs & Riley vs Samsonite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/briggs-and-riley-vs-samsonite This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/briggs-and-riley-vs-samsonite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.