--- title: "Breyers vs Magnum: Which is searched more?" description: "Is Breyers or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/breyers-vs-magnum" publisher: "Brandwave" --- # Breyers vs Magnum: Which is searched more? Is Breyers or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breyers and Magnum - **Competitive set**: Ice cream brands - **Market**: Global - **Month measured**: Sep 2026 - **Breyers Share of Search**: 1.7% - **Magnum Share of Search**: 10.3% ## Is Breyers or Magnum more popular in search? - In September 2026, Magnum had more branded searches than Breyers among ice cream brands worldwide. Magnum had about 201,000 branded searches, while Breyers had 33,100. Magnum made up 10.3% of all ice cream brand searches we track, and Breyers accounted for 1.7%. - Magnum was ahead of Breyers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breyers’ share of searches among ice cream brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands worldwide moved from 8.4% to 10.3%, and its estimated monthly branded searches moved from 135K to 201K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Breyers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Magnum did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Tillamook | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Breyers | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Jeni's Splendid Ice Creams | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bell | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Connoisseur | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Magnum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tip Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "Which ice cream brand should I buy?": 1. Haagen-Dazs, 2. Ben & Jerry's - Asked ChatGPT "What are the best ice cream brands?": 1. Jeni's Splendid Ice Creams, 2. Haagen-Dazs, 3. Ben & Jerry's, 4. Tillamook, 5. Blue Bell, 6. Breyers - Asked ChatGPT "What's the best ice cream brand for everyday dessert?": 1. Tillamook, 2. Breyers, 3. Haagen-Dazs, 4. Ben & Jerry's - Searched Google, AI Overview "ice cream brands": 1. Ben & Jerry's, 2. Haagen-Dazs, 3. Blue Bell, 4. Tillamook, 5. Breyers, 6. Jeni's Splendid Ice Creams Not named in any answer: Connoisseur, Magnum and Tip Top. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ice cream brands worldwide in September 2026? - Estimated monthly branded searches for Magnum worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026. ## Month by month | Month | Breyers estimated searches | Breyers Share of Search | Breyers rank | Magnum estimated searches | Magnum Share of Search | Magnum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 2% | 7 | 135K | 8.4% | 4 | | Nov 2025 | 40.5K | 2.5% | 7 | 135K | 8.2% | 4 | | Dec 2025 | 49.5K | 3% | 7 | 135K | 8.2% | 4 | | Jan 2026 | 40.5K | 2.5% | 7 | 135K | 8.3% | 5 | | Feb 2026 | 33.1K | 2.1% | 7 | 165K | 10.6% | 3 | | Mar 2026 | 33.1K | 1.8% | 7 | 201K | 10.9% | 3 | | Apr 2026 | 33.1K | 1.7% | 7 | 246K | 12.5% | 3 | | May 2026 | 33.1K | 1.5% | 7 | 246K | 11.5% | 3 | | Jun 2026 | 33.1K | 1.5% | 7 | 246K | 11.2% | 3 | | Jul 2026 | 40.5K | 1.6% | 7 | 246K | 9.8% | 4 | | Aug 2026 | 33.1K | 1.4% | 7 | 246K | 10.1% | 3 | | Sep 2026 | 33.1K | 1.7% | 7 | 201K | 10.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Breyers’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breyers**: Measured on the search term “breyers”. - **Magnum**: Measured on the search term “magnum ice cream”. - [Breyers profile](/demand/global-en/brands/breyers) - [Magnum profile](/demand/global-en/brands/magnum) - [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breyers or Magnum more popular in search? In September 2026, Magnum had more branded searches than Breyers among ice cream brands worldwide. Magnum had about 201,000 branded searches, while Breyers had 33,100. Magnum made up 10.3% of all ice cream brand searches we track, and Breyers accounted for 1.7%. ## Cite this page Brandwave. "Breyers vs Magnum: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/breyers-vs-magnum This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/breyers-vs-magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.