--- title: "Breyers vs Haagen-Dazs: Which is searched more?" description: "Is Breyers or Haagen-Dazs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/breyers-vs-haagen-dazs" publisher: "Brandwave" --- # Breyers vs Haagen-Dazs: Which is searched more? Is Breyers or Haagen-Dazs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breyers and Haagen-Dazs - **Competitive set**: Ice cream brands - **Market**: Global - **Month measured**: Sep 2026 - **Breyers Share of Search**: 1.7% - **Haagen-Dazs Share of Search**: 46.2% ## Is Breyers or Haagen-Dazs more popular in search? - In September 2026, Haagen-Dazs had more branded searches than Breyers among ice cream brands worldwide. Haagen-Dazs had about 900,000 branded searches, while Breyers had 33,100. Haagen-Dazs made up 46.2% of all ice cream brand searches we track, and Breyers accounted for 1.7%. - Haagen-Dazs was ahead of Breyers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breyers’ share of searches among ice cream brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands worldwide moved from 43.1% to 46.2%, and its estimated monthly branded searches moved from 696K to 900K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Haagen-Dazs appeared in all four answers. Breyers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Haagen-Dazs was listed before Breyers in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Tillamook | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Breyers | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Jeni's Splendid Ice Creams | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bell | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Connoisseur | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Magnum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tip Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "Which ice cream brand should I buy?": 1. Haagen-Dazs, 2. Ben & Jerry's - Asked ChatGPT "What are the best ice cream brands?": 1. Jeni's Splendid Ice Creams, 2. Haagen-Dazs, 3. Ben & Jerry's, 4. Tillamook, 5. Blue Bell, 6. Breyers - Asked ChatGPT "What's the best ice cream brand for everyday dessert?": 1. Tillamook, 2. Breyers, 3. Haagen-Dazs, 4. Ben & Jerry's - Searched Google, AI Overview "ice cream brands": 1. Ben & Jerry's, 2. Haagen-Dazs, 3. Blue Bell, 4. Tillamook, 5. Breyers, 6. Jeni's Splendid Ice Creams Not named in any answer: Connoisseur, Magnum and Tip Top. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ice cream brands worldwide in September 2026? - In September 2026, Haagen-Dazs lost share of searches among ice cream brands worldwide, from 50.4% to 46.2%. ## Month by month | Month | Breyers estimated searches | Breyers Share of Search | Breyers rank | Haagen-Dazs estimated searches | Haagen-Dazs Share of Search | Haagen-Dazs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 2% | 7 | 696K | 43.1% | 1 | | Nov 2025 | 40.5K | 2.5% | 7 | 696K | 42.4% | 1 | | Dec 2025 | 49.5K | 3% | 7 | 696K | 42.2% | 1 | | Jan 2026 | 40.5K | 2.5% | 7 | 696K | 42.7% | 1 | | Feb 2026 | 33.1K | 2.1% | 7 | 696K | 44.5% | 1 | | Mar 2026 | 33.1K | 1.8% | 7 | 751K | 40.5% | 1 | | Apr 2026 | 33.1K | 1.7% | 7 | 918K | 46.8% | 1 | | May 2026 | 33.1K | 1.5% | 7 | 1M | 46.6% | 1 | | Jun 2026 | 33.1K | 1.5% | 7 | 1.1M | 49.9% | 1 | | Jul 2026 | 40.5K | 1.6% | 7 | 1.2M | 48.9% | 1 | | Aug 2026 | 33.1K | 1.4% | 7 | 1.2M | 50.4% | 1 | | Sep 2026 | 33.1K | 1.7% | 7 | 900K | 46.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Breyers’ and Haagen-Dazs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breyers**: Measured on the search term “breyers”. - **Haagen-Dazs**: Measured on the search terms “haagen dazs” and “haagendazs”, summed into one figure. - [Breyers profile](/demand/global-en/brands/breyers) - [Haagen-Dazs profile](/demand/global-en/brands/haagen-dazs) - [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breyers or Haagen-Dazs more popular in search? In September 2026, Haagen-Dazs had more branded searches than Breyers among ice cream brands worldwide. Haagen-Dazs had about 900,000 branded searches, while Breyers had 33,100. Haagen-Dazs made up 46.2% of all ice cream brand searches we track, and Breyers accounted for 1.7%. ## Cite this page Brandwave. "Breyers vs Haagen-Dazs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/breyers-vs-haagen-dazs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/breyers-vs-haagen-dazs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.