--- title: "Breville vs Toshiba: Which is searched more?" description: "Is Breville or Toshiba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/breville-vs-toshiba" publisher: "Brandwave" --- # Breville vs Toshiba: Which is searched more? Is Breville or Toshiba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Toshiba - **Competitive set**: Microwave brands - **Market**: Global - **Month measured**: Sep 2026 - **Breville Share of Search**: 9.9% - **Toshiba Share of Search**: 0.98% ## Is Breville or Toshiba more popular in search? - In September 2026, Breville had more branded searches than Toshiba among microwave brands worldwide. Breville had about 183,000 branded searches, while Toshiba had 18,100. Breville made up 9.9% of all microwave brand searches we track, and Toshiba accounted for 0.98%. - Breville was ahead of Toshiba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among microwave brands worldwide moved from 7.5% to 9.9%, and its estimated monthly branded searches moved from 150K to 183K. - Across the 12 months ending September 2026, Toshiba’s share of searches among microwave brands worldwide moved from 1.1% to 0.98%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top microwave brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toshiba appeared in all five answers. Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Toshiba was listed before Breville in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toshiba | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Panasonic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GE Appliances | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | LG | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Breville | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sharp | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about microwave brands - Asked ChatGPT "Which microwave brand should I buy?": 1. Panasonic, 2. Toshiba, 3. Sharp, 4. Breville - Asked ChatGPT "What are the best microwave brands?": 1. Panasonic, 2. Toshiba, 3. LG, 4. GE Appliances, 5. Sharp - Asked ChatGPT "What's the best microwave brand for everyday cooking?": 1. Panasonic, 2. Toshiba, 3. GE Appliances, 4. Breville - Searched Google, AI Overview "microwave brands": 1. Toshiba, 2. LG, 3. GE Appliances, 4. Panasonic, 5. Sharp - Searched Google, AI Overview "best microwave": 1. Toshiba, 2. Breville, 3. Panasonic Not named in any answer: Samsung and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for microwave brands worldwide in September 2026? - In September 2026, Breville overtook Samsung to rank 3rd among microwave brands worldwide, with 9.9% of the searches. - In September 2026, Toshiba fell from 7th to 8th among microwave brands worldwide. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Toshiba estimated searches | Toshiba Share of Search | Toshiba rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150K | 7.5% | 4 | 22.2K | 1.1% | 8 | | Nov 2025 | 268K | 13% | 3 | 27.1K | 1.3% | 8 | | Dec 2025 | 264K | 13.3% | 3 | 27.1K | 1.4% | 7 | | Jan 2026 | 183K | 9.1% | 3 | 27.1K | 1.4% | 7 | | Feb 2026 | 153K | 7.2% | 4 | 22.2K | 1% | 8 | | Mar 2026 | 153K | 7.1% | 4 | 22.2K | 1% | 8 | | Apr 2026 | 150K | 7% | 4 | 18.1K | 0.84% | 8 | | May 2026 | 153K | 7.3% | 3 | 18.1K | 0.86% | 8 | | Jun 2026 | 150K | 8% | 4 | 18.1K | 0.96% | 8 | | Jul 2026 | 153K | 8.2% | 4 | 22.2K | 1.2% | 7 | | Aug 2026 | 153K | 7.8% | 4 | 22.2K | 1.1% | 7 | | Sep 2026 | 183K | 9.9% | 3 | 18.1K | 0.98% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Toshiba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville barista express” and “breville microwave”, summed into one figure. - **Toshiba**: Measured on the search term “toshiba microwave”. - [Breville profile](/demand/global-en/brands/breville) - [Toshiba profile](/demand/global-en/brands/toshiba) - [All microwave brands worldwide](/demand/global-en/categories/microwave-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or Toshiba more popular in search? In September 2026, Breville had more branded searches than Toshiba among microwave brands worldwide. Breville had about 183,000 branded searches, while Toshiba had 18,100. Breville made up 9.9% of all microwave brand searches we track, and Toshiba accounted for 0.98%. ## Cite this page Brandwave. "Breville vs Toshiba: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/breville-vs-toshiba This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/breville-vs-toshiba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.