--- title: "Breville vs My Weigh: Which is searched more?" description: "Is Breville or My Weigh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/breville-vs-my-weigh" publisher: "Brandwave" --- # Breville vs My Weigh: Which is searched more? Is Breville or My Weigh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and My Weigh - **Competitive set**: Kitchen scale brands - **Market**: Global - **Month measured**: Sep 2026 - **Breville Share of Search**: 10.3% - **My Weigh Share of Search**: 0.02% ## Is Breville or My Weigh more popular in search? - In September 2026, Breville had more branded searches than My Weigh among kitchen scale brands worldwide. Breville had about 165,000 branded searches, while My Weigh had 390. Breville made up 10.3% of all kitchen scale brand searches we track, and My Weigh accounted for 0.02%. - Breville was ahead of My Weigh in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among kitchen scale brands worldwide moved from 6.3% to 10.3%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, My Weigh’s share of searches among kitchen scale brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 480 to 390. ## Top kitchen scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, My Weigh was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Breville did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Escali | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | My Weigh | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Etekcity | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen scale brands - Asked ChatGPT "Which kitchen scale brand should I buy?": 1. Escali, 2. OXO, 3. My Weigh - Asked ChatGPT "What are the best kitchen scale brands?": 1. Escali, 2. OXO, 3. My Weigh, 4. Etekcity - Asked ChatGPT "What's the best kitchen scale brand for baking ingredients?": 1. Escali, 2. OXO, 3. My Weigh - Searched Google, AI Overview "best kitchen scale": 1. OXO, 2. Escali, 3. My Weigh - Searched Google, AI Overview "digital kitchen scale": 1. Escali, 2. OXO Not named in any answer: KitchenAid, Breville and Salter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kitchen scale brands worldwide in September 2026? - In September 2026, Breville gained share of searches among kitchen scale brands worldwide, from 8.9% to 10.3%. - Estimated monthly branded searches for My Weigh worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | My Weigh estimated searches | My Weigh Share of Search | My Weigh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 6.3% | 2 | 480 | 0.02% | 7 | | Nov 2025 | 246K | 7.1% | 2 | 480 | 0.01% | 7 | | Dec 2025 | 246K | 7.1% | 2 | 480 | 0.01% | 7 | | Jan 2026 | 165K | 7.6% | 2 | 590 | 0.03% | 7 | | Feb 2026 | 135K | 7.7% | 2 | 480 | 0.03% | 7 | | Mar 2026 | 135K | 7.4% | 2 | 480 | 0.03% | 7 | | Apr 2026 | 135K | 7.6% | 2 | 480 | 0.03% | 7 | | May 2026 | 135K | 8.5% | 2 | 390 | 0.02% | 7 | | Jun 2026 | 135K | 9.3% | 2 | 320 | 0.02% | 7 | | Jul 2026 | 135K | 8.9% | 2 | 390 | 0.03% | 7 | | Aug 2026 | 135K | 8.9% | 2 | 390 | 0.03% | 7 | | Sep 2026 | 165K | 10.3% | 2 | 390 | 0.02% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and My Weigh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search term “breville barista express”. - **My Weigh**: Measured on the search term “my weigh”. - [Breville profile](/demand/global-en/brands/breville) - [My Weigh profile](/demand/global-en/brands/my-weigh) - [All kitchen scale brands worldwide](/demand/global-en/categories/kitchen-scale-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or My Weigh more popular in search? In September 2026, Breville had more branded searches than My Weigh among kitchen scale brands worldwide. Breville had about 165,000 branded searches, while My Weigh had 390. Breville made up 10.3% of all kitchen scale brand searches we track, and My Weigh accounted for 0.02%. ## Cite this page Brandwave. "Breville vs My Weigh: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/breville-vs-my-weigh This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/breville-vs-my-weigh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.