---
title: "Breville vs Etekcity: Which is searched more?"
description: "Which is more popular in search, Breville or Etekcity? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/breville-vs-etekcity"
publisher: "Brandwave"
---

# Breville vs Etekcity: Which is searched more?

Which is more popular in search, Breville or Etekcity? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Breville and Etekcity
- **Competitive set**: Kitchen scale brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Breville Share of Search**: 49.7%
- **Etekcity Share of Search**: 0.39%

## Which is more popular in search, Breville or Etekcity?

- In August 2026, Breville had more branded searches than Etekcity among kitchen scale brands worldwide. Breville was estimated to have 845K branded searches compared to Etekcity’s 6.6K, and held a 49.7% Share of Search versus Etekcity’s 0.39%.
- Breville was ahead of Etekcity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among kitchen scale brands worldwide moved from 39.5% to 49.7%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Etekcity’s estimated Share of Search among kitchen scale brands worldwide held steady at 0.39%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

## How did search popularity change for kitchen scale brands worldwide in August 2026?

- Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

## Month by month

| Month | Breville estimated searches | Breville Share of Search | Breville rank | Etekcity estimated searches | Etekcity Share of Search | Etekcity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 820K | 39.5% | 2 | 8.1K | 0.39% | 4 |
| Nov 2025 | 1.4M | 42.1% | 2 | 9.9K | 0.31% | 4 |
| Dec 2025 | 1.3M | 41.9% | 2 | 9.9K | 0.31% | 4 |
| Jan 2026 | 1.1M | 45.6% | 2 | 12.1K | 0.52% | 4 |
| Feb 2026 | 759K | 42.3% | 2 | 8.1K | 0.45% | 4 |
| Mar 2026 | 765K | 42.5% | 2 | 8.1K | 0.45% | 4 |
| Apr 2026 | 768K | 42.6% | 2 | 8.1K | 0.45% | 4 |
| May 2026 | 768K | 47.2% | 2 | 8.1K | 0.5% | 4 |
| Jun 2026 | 775K | 47.6% | 2 | 6.6K | 0.41% | 4 |
| Jul 2026 | 848K | 49.9% | 1 | 6.6K | 0.39% | 4 |
| Aug 2026 | 845K | 49.7% | 1 | 6.6K | 0.39% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Etekcity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **Etekcity**: Measured on the search term “etekcity”.

- [Breville profile](/demand/global-en/brands/breville)
- [Etekcity profile](/demand/global-en/brands/etekcity)
- [All kitchen scale brands worldwide](/demand/global-en/categories/kitchen-scale-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Breville or Etekcity?

In August 2026, Breville had more branded searches than Etekcity among kitchen scale brands worldwide. Breville was estimated to have 845K branded searches compared to Etekcity’s 6.6K, and held a 49.7% Share of Search versus Etekcity’s 0.39%.

## Cite this page

Brandwave. "Breville vs Etekcity: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/breville-vs-etekcity

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/breville-vs-etekcity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.