---
title: "Breville vs Dualit: Which is more popular by branded search?"
description: "Which is more popular in search, Breville or Dualit? Compare estimated monthly branded-search demand and Share of Search inside the Toaster brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/breville-vs-dualit"
publisher: "Brandwave"
---

# Breville vs Dualit: Which is more popular by branded search?

Which is more popular in search, Breville or Dualit? Compare estimated monthly branded-search demand and Share of Search inside the Toaster brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Breville and Dualit
- **Competitive set**: Toaster brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Breville Share of Search**: 31.1%
- **Dualit Share of Search**: 0.44%

## Which is more popular in search, Breville or Dualit?

- In August 2026, Breville had more branded searches than Dualit among toaster brands worldwide. Breville was estimated to have 845K branded searches compared to Dualit’s 12.1K, and held a 31.1% Share of Search versus Dualit’s 0.44%.
- Breville was ahead of Dualit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among toaster brands worldwide moved from 28.5% to 31.1%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Dualit’s estimated Share of Search among toaster brands worldwide moved from 0.51% to 0.44%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for toaster brands worldwide in August 2026?

- In August 2026, Breville lost estimated Share of Search among toaster brands worldwide, from 31.7% to 31.1%.
- Estimated monthly branded searches for Dualit worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Month by month

| Month | Breville estimated searches | Breville Share of Search | Breville rank | Dualit estimated searches | Dualit Share of Search | Dualit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 820K | 28.5% | 3 | 14.8K | 0.51% | 5 |
| Nov 2025 | 1.4M | 35.5% | 1 | 22.2K | 0.58% | 5 |
| Dec 2025 | 1.3M | 34.4% | 2 | 22.2K | 0.57% | 5 |
| Jan 2026 | 1.1M | 32% | 2 | 18.1K | 0.55% | 5 |
| Feb 2026 | 759K | 28.3% | 3 | 14.8K | 0.55% | 5 |
| Mar 2026 | 765K | 28.7% | 3 | 14.8K | 0.55% | 5 |
| Apr 2026 | 768K | 30.9% | 2 | 12.1K | 0.49% | 5 |
| May 2026 | 768K | 31.3% | 2 | 12.1K | 0.49% | 5 |
| Jun 2026 | 775K | 33.1% | 2 | 12.1K | 0.52% | 5 |
| Jul 2026 | 848K | 31.7% | 2 | 9.9K | 0.37% | 5 |
| Aug 2026 | 845K | 31.1% | 2 | 12.1K | 0.44% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Dualit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **Dualit**: Measured on the search term “dualit”.

- [Breville profile](/demand/global-en/brands/breville)
- [Dualit profile](/demand/global-en/brands/dualit)
- [All toaster brands worldwide](/demand/global-en/categories/toaster-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Breville or Dualit?

In August 2026, Breville had more branded searches than Dualit among toaster brands worldwide. Breville was estimated to have 845K branded searches compared to Dualit’s 12.1K, and held a 31.1% Share of Search versus Dualit’s 0.44%.

## Cite this page

Brandwave. "Breville vs Dualit: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/breville-vs-dualit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/breville-vs-dualit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.