---
title: "Brennenstuhl vs HPM: Which is more popular by branded search?"
description: "Which is more popular in search, Brennenstuhl or HPM? Compare estimated monthly branded-search demand and Share of Search inside the Extension lead brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brennenstuhl-vs-hpm"
publisher: "Brandwave"
---

# Brennenstuhl vs HPM: Which is more popular by branded search?

Which is more popular in search, Brennenstuhl or HPM? Compare estimated monthly branded-search demand and Share of Search inside the Extension lead brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brennenstuhl and HPM
- **Competitive set**: Extension lead brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brennenstuhl Share of Search**: 2%
- **HPM Share of Search**: 2%

## Which is more popular in search, Brennenstuhl or HPM?

- In August 2026, Brennenstuhl and HPM were level on Share of Search among extension lead brands worldwide, with an estimated 40.5K branded searches each, at 2% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: HPM took it in March 2026.
- Across the 11 months ending August 2026, Brennenstuhl’s estimated Share of Search among extension lead brands worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, HPM’s estimated Share of Search among extension lead brands worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for extension lead brands worldwide in August 2026?

- In August 2026, Brennenstuhl rose from 5th to 4th among extension lead brands worldwide.
- In August 2026, HPM fell from 4th to 5th among extension lead brands worldwide.

## Month by month

| Month | Brennenstuhl estimated searches | Brennenstuhl Share of Search | Brennenstuhl rank | HPM estimated searches | HPM Share of Search | HPM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 2.6% | 4 | 49.5K | 2.6% | 5 |
| Nov 2025 | 49.5K | 2.6% | 4 | 49.5K | 2.6% | 5 |
| Dec 2025 | 49.5K | 2.8% | 4 | 40.5K | 2.3% | 5 |
| Jan 2026 | 49.5K | 2.6% | 4 | 49.5K | 2.6% | 5 |
| Feb 2026 | 40.5K | 2.2% | 4 | 40.5K | 2.2% | 5 |
| Mar 2026 | 40.5K | 1.9% | 5 | 49.5K | 2.4% | 4 |
| Apr 2026 | 40.5K | 2.1% | 4 | 40.5K | 2.1% | 5 |
| May 2026 | 33.1K | 1.7% | 5 | 40.5K | 2% | 4 |
| Jun 2026 | 33.1K | 1.7% | 5 | 40.5K | 2% | 4 |
| Jul 2026 | 33.1K | 1.7% | 5 | 40.5K | 2.1% | 4 |
| Aug 2026 | 40.5K | 2% | 4 | 40.5K | 2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brennenstuhl’s and HPM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brennenstuhl**: Measured on the search term “brennenstuhl”.
- **HPM**: Measured on the search term “hpm”.

- [Brennenstuhl profile](/demand/global-en/brands/brennenstuhl)
- [HPM profile](/demand/global-en/brands/hpm)
- [All extension lead brands worldwide](/demand/global-en/categories/extension-lead-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brennenstuhl or HPM?

In August 2026, Brennenstuhl and HPM were level on Share of Search among extension lead brands worldwide, with an estimated 40.5K branded searches each, at 2% estimated Share of Search each.

## Cite this page

Brandwave. "Brennenstuhl vs HPM: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brennenstuhl-vs-hpm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brennenstuhl-vs-hpm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.