---
title: "Braze vs Klaviyo: Which is more popular by branded search?"
description: "Which is more popular in search, Braze or Klaviyo? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/braze-vs-klaviyo"
publisher: "Brandwave"
---

# Braze vs Klaviyo: Which is more popular by branded search?

Which is more popular in search, Braze or Klaviyo? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Braze and Klaviyo
- **Competitive set**: Customer engagement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Braze Share of Search**: 16.5%
- **Klaviyo Share of Search**: 54.7%

## Which is more popular in search, Braze or Klaviyo?

- In August 2026, Klaviyo had more branded searches than Braze among customer engagement platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to Braze’s 95.1K, and held a 54.7% Share of Search versus Braze’s 16.5%.
- Klaviyo was ahead of Braze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms worldwide moved from 18.9% to 16.5%, and its estimated monthly branded searches moved from 116K to 95.1K.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide moved from 51.7% to 54.7%, and its estimated monthly branded searches moved from 319K to 315K.

## How did search popularity change for customer engagement platforms worldwide in August 2026?

- Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026.

## Month by month

| Month | Braze estimated searches | Braze Share of Search | Braze rank | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 116K | 18.9% | 2 | 319K | 51.7% | 1 |
| Nov 2025 | 116K | 18.9% | 2 | 317K | 51.9% | 1 |
| Dec 2025 | 95.6K | 18.6% | 2 | 260K | 50.6% | 1 |
| Jan 2026 | 116K | 19.3% | 2 | 317K | 52.4% | 1 |
| Feb 2026 | 116K | 19.5% | 2 | 317K | 53.4% | 1 |
| Mar 2026 | 117K | 19.1% | 2 | 320K | 52.4% | 1 |
| Apr 2026 | 116K | 19.1% | 2 | 318K | 52.5% | 1 |
| May 2026 | 116K | 18.8% | 2 | 326K | 53% | 1 |
| Jun 2026 | 115K | 18.8% | 2 | 317K | 51.6% | 1 |
| Jul 2026 | 95.6K | 16.5% | 2 | 315K | 54.5% | 1 |
| Aug 2026 | 95.1K | 16.5% | 2 | 315K | 54.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Braze’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Braze**: Measured on the search terms “braze”, “braze app”, “braze com”, “braze crm”, “braze customer engagement platform”, “braze email”, “braze marketing”, “braze platform”, “braze pricing” and “braze software”, summed into one figure.
- **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo cost”, “klaviyo crm”, “klaviyo email”, “klaviyo email marketing”, “klaviyo marketing”, “klaviyo plan”, “klaviyo pricing”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure.

- [Braze profile](/demand/global-en/brands/braze)
- [Klaviyo profile](/demand/global-en/brands/klaviyo)
- [All customer engagement platforms worldwide](/demand/global-en/categories/customer-engagement-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Braze or Klaviyo?

In August 2026, Klaviyo had more branded searches than Braze among customer engagement platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to Braze’s 95.1K, and held a 54.7% Share of Search versus Braze’s 16.5%.

## Cite this page

Brandwave. "Braze vs Klaviyo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/braze-vs-klaviyo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/braze-vs-klaviyo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.