--- title: "Braze vs Insider: Which is searched more?" description: "Is Braze or Insider more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/braze-vs-insider" publisher: "Brandwave" --- # Braze vs Insider: Which is searched more? Is Braze or Insider more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braze and Insider - **Competitive set**: Customer engagement platforms - **Market**: Global - **Month measured**: Sep 2026 - **Braze Share of Search**: 1.3% - **Insider Share of Search**: 0.08% ## Is Braze or Insider more popular in search? - In September 2026, Braze had more branded searches than Insider among customer engagement platforms worldwide. Braze had about 5,720 branded searches, while Insider had 360. Braze made up 1.3% of all customer engagement platform searches we track, and Insider accounted for 0.08%. - Braze was ahead of Insider in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Braze’s share of searches among customer engagement platforms worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 6.2K to 5.7K. - Across the 12 months ending September 2026, Insider’s share of searches among customer engagement platforms worldwide moved from 0.21% to 0.08%, and its estimated monthly branded searches moved from 910 to 360. ## Top customer engagement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braze was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Insider did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braze | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Intercom | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Customer.io | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | OneSignal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CleverTap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MoEngage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Airship | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Iterable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Insider | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer engagement platforms - Asked ChatGPT "Which customer engagement platform should I use?": 1. Klaviyo, 2. Braze, 3. Intercom - Asked ChatGPT "What are the best customer engagement platforms?": 1. Braze, 2. Intercom, 3. Customer.io, 4. Klaviyo - Asked ChatGPT "What's the best customer engagement platform for multichannel messaging?": 1. Braze, 2. Intercom - Searched Google, AI Overview "customer engagement platform": 1. Braze, 2. Intercom, 3. Klaviyo, 4. Customer.io - Searched Google, AI Overview "customer communication software": named none of the brands we track Not named in any answer: OneSignal, CleverTap, MoEngage, Airship, Iterable and Insider. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer engagement platforms worldwide in September 2026? - Estimated monthly branded searches for Insider worldwide fell 60.4% over 12 measured months, from 910 to 360 in September 2026. ## Month by month | Month | Braze estimated searches | Braze Share of Search | Braze rank | Insider estimated searches | Insider Share of Search | Insider rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 1.4% | 6 | 910 | 0.21% | 8 | | Nov 2025 | 5.4K | 1.2% | 6 | 810 | 0.19% | 8 | | Dec 2025 | 5K | 1.4% | 6 | 750 | 0.2% | 8 | | Jan 2026 | 6.3K | 1.5% | 6 | 810 | 0.19% | 8 | | Feb 2026 | 6.1K | 1.4% | 6 | 680 | 0.16% | 8 | | Mar 2026 | 6K | 1.4% | 6 | 740 | 0.17% | 9 | | Apr 2026 | 5K | 1.2% | 6 | 660 | 0.15% | 8 | | May 2026 | 5.3K | 1.2% | 6 | 490 | 0.11% | 9 | | Jun 2026 | 5.9K | 1.3% | 6 | 490 | 0.11% | 9 | | Jul 2026 | 5.3K | 1.2% | 6 | 450 | 0.1% | 9 | | Aug 2026 | 5.5K | 1.3% | 6 | 400 | 0.09% | 9 | | Sep 2026 | 5.7K | 1.3% | 6 | 360 | 0.08% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Braze’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braze**: Measured on the search terms “braze app”, “braze crm”, “braze customer”, “braze email”, “braze marketing”, “braze notification”, “braze platform”, “braze push notification” and “braze software”, summed into one figure. - **Insider**: Measured on the search terms “insider cdp”, “insider customer engagement” and “insider marketing”, summed into one figure. - [Braze profile](/demand/global-en/brands/braze) - [Insider profile](/demand/global-en/brands/insider) - [All customer engagement platforms worldwide](/demand/global-en/categories/customer-engagement-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braze or Insider more popular in search? In September 2026, Braze had more branded searches than Insider among customer engagement platforms worldwide. Braze had about 5,720 branded searches, while Insider had 360. Braze made up 1.3% of all customer engagement platform searches we track, and Insider accounted for 0.08%. ## Cite this page Brandwave. "Braze vs Insider: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/braze-vs-insider This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/braze-vs-insider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.