--- title: "Brawny vs Viva: Which is searched more?" description: "Is Brawny or Viva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paper towel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brawny-vs-viva-paper-towels" publisher: "Brandwave" --- # Brawny vs Viva: Which is searched more? Is Brawny or Viva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paper towel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brawny and Viva - **Competitive set**: Paper towel brands - **Market**: Global - **Month measured**: Sep 2026 - **Brawny Share of Search**: 9.8% - **Viva Share of Search**: 9.8% ## Is Brawny or Viva more popular in search? - In September 2026, Brawny and Viva were level in searches among paper towel brands worldwide, with an estimated 22.2K branded searches each, at 9.8% of the total each. - The lead changed hands once in the 12 months ending September 2026: Viva took it in August 2026. - Across the 12 months ending September 2026, Brawny’s share of searches among paper towel brands worldwide moved from 16.7% to 9.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Viva’s share of searches among paper towel brands worldwide moved from 11.2% to 9.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top paper towel brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brawny and Viva were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brawny was listed before Viva in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bounty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brawny | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Viva | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kirkland Signature | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Scott | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Plenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paper towel brands - Asked ChatGPT "Which paper towel brand should I buy?": 1. Bounty, 2. Viva - Asked ChatGPT "What are the best paper towel brands?": 1. Bounty, 2. Viva, 3. Kirkland Signature, 4. Scott, 5. Brawny - Asked ChatGPT "What's the best paper towel brand for everyday cleaning?": 1. Bounty, 2. Brawny, 3. Kirkland Signature - Searched Google, AI Overview "paper towel brands": 1. Bounty, 2. Brawny, 3. Viva, 4. Scott, 5. Kirkland Signature - Searched Google, AI Overview "best paper towels": 1. Bounty, 2. Brawny, 3. Viva, 4. Kirkland Signature Not named in any answer: Plenty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for paper towel brands worldwide in September 2026? - In September 2026, Brawny overtook Viva to rank 3rd among paper towel brands worldwide, with 9.8% of the searches. - Estimated monthly branded searches for Viva worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. ## Month by month | Month | Brawny estimated searches | Brawny Share of Search | Brawny rank | Viva estimated searches | Viva Share of Search | Viva rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 16.7% | 3 | 18.1K | 11.2% | 4 | | Nov 2025 | 22.2K | 11% | 3 | 14.8K | 7.3% | 4 | | Dec 2025 | 22.2K | 11% | 3 | 14.8K | 7.3% | 4 | | Jan 2026 | 22.2K | 12.2% | 3 | 18.1K | 10% | 4 | | Feb 2026 | 18.1K | 11.1% | 3 | 14.8K | 9.1% | 4 | | Mar 2026 | 22.2K | 9.7% | 3 | 14.8K | 6.5% | 4 | | Apr 2026 | 18.1K | 12.1% | 3 | 14.8K | 9.9% | 4 | | May 2026 | 18.1K | 12.2% | 3 | 14.8K | 10% | 4 | | Jun 2026 | 14.8K | 9.5% | 3 | 14.8K | 9.5% | 4 | | Jul 2026 | 18.1K | 11.9% | 3 | 18.1K | 11.9% | 4 | | Aug 2026 | 18.1K | 8.3% | 4 | 22.2K | 10.2% | 3 | | Sep 2026 | 22.2K | 9.8% | 3 | 22.2K | 9.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Brawny’s and Viva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brawny**: Measured on the search term “brawny”. - **Viva**: Measured on the search term “viva paper towels”. - [Brawny profile](/demand/global-en/brands/brawny) - [Viva profile](/demand/global-en/brands/viva-paper-towels) - [All paper towel brands worldwide](/demand/global-en/categories/paper-towel-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brawny or Viva more popular in search? In September 2026, Brawny and Viva were level in searches among paper towel brands worldwide, with an estimated 22.2K branded searches each, at 9.8% of the total each. ## Cite this page Brandwave. "Brawny vs Viva: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brawny-vs-viva-paper-towels This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brawny-vs-viva-paper-towels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.