---
title: "Braun vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Braun or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Electric shaver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/braun-vs-philips"
publisher: "Brandwave"
---

# Braun vs Philips: Which is more popular by branded search?

Which is more popular in search, Braun or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Electric shaver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Braun and Philips
- **Competitive set**: Electric shaver brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Braun Share of Search**: 13.3%
- **Philips Share of Search**: 72.6%

## Which is more popular in search, Braun or Philips?

- In August 2026, Philips had more branded searches than Braun among electric shaver brands worldwide. Philips was estimated to have 1.1M branded searches compared to Braun’s 201K, and held a 72.6% Share of Search versus Braun’s 13.3%.
- Philips was ahead of Braun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among electric shaver brands worldwide moved from 12.4% to 13.3%, and its estimated monthly branded searches moved from 185K to 201K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric shaver brands worldwide moved from 72.4% to 72.6%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for electric shaver brands worldwide in August 2026?

Neither Braun nor Philips moved beyond provider rounding among electric shaver brands in Aug 2026.

## Month by month

| Month | Braun estimated searches | Braun Share of Search | Braun rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 185K | 12.4% | 2 | 1.1M | 72.4% | 1 |
| Nov 2025 | 304K | 16.3% | 2 | 1.3M | 68.7% | 1 |
| Dec 2025 | 302K | 15.3% | 2 | 1.4M | 69.9% | 1 |
| Jan 2026 | 205K | 13.2% | 2 | 1.1M | 70.5% | 1 |
| Feb 2026 | 166K | 12.2% | 2 | 975K | 71.4% | 1 |
| Mar 2026 | 174K | 12.9% | 2 | 957K | 70.9% | 1 |
| Apr 2026 | 173K | 13.1% | 2 | 939K | 71.1% | 1 |
| May 2026 | 172K | 13.2% | 2 | 909K | 69.5% | 1 |
| Jun 2026 | 193K | 14.7% | 2 | 911K | 69.3% | 1 |
| Jul 2026 | 200K | 13.7% | 2 | 1.1M | 72.2% | 1 |
| Aug 2026 | 201K | 13.3% | 2 | 1.1M | 72.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Braun’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Braun**: Measured on the search terms “braun electric shaver”, “braun series 7”, “braun series 9”, “braun shaver”, “shaver braun” and “us braun com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Braun profile](/demand/global-en/brands/braun)
- [Philips profile](/demand/global-en/brands/philips)
- [All electric shaver brands worldwide](/demand/global-en/categories/electric-shaver-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Braun or Philips?

In August 2026, Philips had more branded searches than Braun among electric shaver brands worldwide. Philips was estimated to have 1.1M branded searches compared to Braun’s 201K, and held a 72.6% Share of Search versus Braun’s 13.3%.

## Cite this page

Brandwave. "Braun vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/braun-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/braun-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.