---
title: "Braun vs Gillette: Which is searched more?"
description: "Which is more popular in search, Braun or Gillette? Compare estimated monthly branded-search demand and Share of Search inside the Body trimmer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/braun-vs-gillette"
publisher: "Brandwave"
---

# Braun vs Gillette: Which is searched more?

Which is more popular in search, Braun or Gillette? Compare estimated monthly branded-search demand and Share of Search inside the Body trimmer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Braun and Gillette
- **Competitive set**: Body trimmer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Braun Share of Search**: 0.34%
- **Gillette Share of Search**: 39%

## Which is more popular in search, Braun or Gillette?

- In September 2026, Gillette had more branded searches than Braun among body trimmer brands worldwide. Gillette was estimated to have 766K branded searches compared to Braun’s 6.6K, and held a 39% Share of Search versus Braun’s 0.34%.
- Gillette was ahead of Braun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braun’s estimated Share of Search among body trimmer brands worldwide moved from 0.5% to 0.34%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among body trimmer brands worldwide moved from 39.5% to 39%, and its estimated monthly branded searches moved from 786K to 766K.

## How did search popularity change for body trimmer brands worldwide in September 2026?

- In September 2026, Gillette lost estimated Share of Search among body trimmer brands worldwide, from 40.7% to 39%.
- Estimated monthly branded searches for Braun worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

## Month by month

| Month | Braun estimated searches | Braun Share of Search | Braun rank | Gillette estimated searches | Gillette Share of Search | Gillette rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.5% | 4 | 786K | 39.5% | 2 |
| Nov 2025 | 12.1K | 0.55% | 4 | 816K | 37% | 2 |
| Dec 2025 | 12.1K | 0.54% | 4 | 835K | 37.6% | 1 |
| Jan 2026 | 9.9K | 0.51% | 4 | 755K | 38.6% | 2 |
| Feb 2026 | 6.6K | 0.33% | 4 | 648K | 32% | 2 |
| Mar 2026 | 5.4K | 0.28% | 4 | 766K | 40.4% | 2 |
| Apr 2026 | 4.4K | 0.2% | 4 | 780K | 36.2% | 2 |
| May 2026 | 3.6K | 0.17% | 4 | 766K | 35.8% | 2 |
| Jun 2026 | 4.4K | 0.22% | 4 | 766K | 39% | 2 |
| Jul 2026 | 6.6K | 0.34% | 4 | 802K | 41.5% | 2 |
| Aug 2026 | 6.6K | 0.33% | 4 | 822K | 40.7% | 2 |
| Sep 2026 | 6.6K | 0.34% | 4 | 766K | 39% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Braun’s and Gillette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Braun**: Measured on the search term “braun electric shaver”.
- **Gillette**: Measured on the search terms “gillette”, “gillette labs”, “gillette mach 3” and “gillette razor”, summed into one figure.

- [Braun profile](/demand/global-en/brands/braun)
- [Gillette profile](/demand/global-en/brands/gillette)
- [All body trimmer brands worldwide](/demand/global-en/categories/body-trimmer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Braun or Gillette?

In September 2026, Gillette had more branded searches than Braun among body trimmer brands worldwide. Gillette was estimated to have 766K branded searches compared to Braun’s 6.6K, and held a 39% Share of Search versus Braun’s 0.34%.

## Cite this page

Brandwave. "Braun vs Gillette: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/braun-vs-gillette

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/braun-vs-gillette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.