--- title: "Braun vs Emjoi: Which is searched more?" description: "Is Braun or Emjoi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/braun-vs-emjoi" publisher: "Brandwave" --- # Braun vs Emjoi: Which is searched more? Is Braun or Emjoi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braun and Emjoi - **Competitive set**: Hair removal brands - **Market**: Global - **Month measured**: Sep 2026 - **Braun Share of Search**: 14.9% - **Emjoi Share of Search**: 1.4% ## Is Braun or Emjoi more popular in search? - In September 2026, Braun had more branded searches than Emjoi among hair removal brands worldwide. Braun had about 129,000 branded searches, while Emjoi had 12,100. Braun made up 14.9% of all hair removal brand searches we track, and Emjoi accounted for 1.4%. - Braun was ahead of Emjoi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Braun’s share of searches among hair removal brands worldwide moved from 11.9% to 14.9%, and its estimated monthly branded searches moved from 99K to 129K. - Across the 12 months ending September 2026, Emjoi’s share of searches among hair removal brands worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top hair removal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Emjoi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette Venus | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Braun | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nair | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Veet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Ulike | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Philips Lumea | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Emjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SmoothSkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair removal brands - Asked ChatGPT "Which hair removal brand should I buy?": 1. Gillette Venus, 2. Braun - Asked ChatGPT "What are the best hair removal brands?": 1. Gillette Venus, 2. Veet, 3. Nair, 4. Braun, 5. Philips Lumea, 6. Ulike - Asked ChatGPT "What's the best hair removal brand for at-home hair removal?": 1. Braun, 2. Ulike, 3. Nair - Searched Google, AI Overview "hair removal cream": 1. Veet - Searched Google, AI Overview "permanent hair removal": named none of the brands we track Not named in any answer: Emjoi and SmoothSkin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair removal brands worldwide in September 2026? - In September 2026, Braun gained share of searches among hair removal brands worldwide, from 13.6% to 14.9%. - In September 2026, Emjoi rose from 8th to 7th among hair removal brands worldwide. ## Month by month | Month | Braun estimated searches | Braun Share of Search | Braun rank | Emjoi estimated searches | Emjoi Share of Search | Emjoi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 99K | 11.9% | 5 | 9.9K | 1.2% | 8 | | Nov 2025 | 159K | 14.8% | 3 | 8.1K | 0.76% | 8 | | Dec 2025 | 138K | 14.2% | 3 | 8.1K | 0.84% | 8 | | Jan 2026 | 100K | 10.4% | 5 | 8.1K | 0.84% | 8 | | Feb 2026 | 87K | 9.4% | 5 | 8.1K | 0.87% | 8 | | Mar 2026 | 108K | 11.1% | 5 | 8.1K | 0.84% | 8 | | Apr 2026 | 121K | 12.6% | 5 | 9.9K | 1% | 8 | | May 2026 | 130K | 12.4% | 5 | 9.9K | 0.95% | 8 | | Jun 2026 | 148K | 13.9% | 4 | 9.9K | 0.93% | 8 | | Jul 2026 | 143K | 13.8% | 5 | 9.9K | 0.96% | 8 | | Aug 2026 | 140K | 13.6% | 5 | 9.9K | 0.96% | 8 | | Sep 2026 | 129K | 14.9% | 5 | 12.1K | 1.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Braun’s and Emjoi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braun**: Measured on the search terms “braun epilator”, “braun ipl” and “braun silk expert”, summed into one figure. - **Emjoi**: Measured on the search term “emjoi”. - [Braun profile](/demand/global-en/brands/braun) - [Emjoi profile](/demand/global-en/brands/emjoi) - [All hair removal brands worldwide](/demand/global-en/categories/hair-removal-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braun or Emjoi more popular in search? In September 2026, Braun had more branded searches than Emjoi among hair removal brands worldwide. Braun had about 129,000 branded searches, while Emjoi had 12,100. Braun made up 14.9% of all hair removal brand searches we track, and Emjoi accounted for 1.4%. ## Cite this page Brandwave. "Braun vs Emjoi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/braun-vs-emjoi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/braun-vs-emjoi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.