---
title: "Brass Monkey vs Smeg: Which is searched more?"
description: "Which is more popular in search, Brass Monkey or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brass-monkey-vs-smeg"
publisher: "Brandwave"
---

# Brass Monkey vs Smeg: Which is searched more?

Which is more popular in search, Brass Monkey or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brass Monkey and Smeg
- **Competitive set**: Fridge brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brass Monkey Share of Search**: 2.5%
- **Smeg Share of Search**: 20.2%

## Which is more popular in search, Brass Monkey or Smeg?

- In September 2026, Smeg had more branded searches than Brass Monkey among fridge brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Brass Monkey’s 145K, and held a 20.2% Share of Search versus Brass Monkey’s 2.5%.
- Smeg was ahead of Brass Monkey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brass Monkey’s estimated Share of Search among fridge brands worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches moved from 147K to 145K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among fridge brands worldwide moved from 18.5% to 20.2%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for fridge brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.6% to 20.2%.

## Month by month

| Month | Brass Monkey estimated searches | Brass Monkey Share of Search | Brass Monkey rank | Smeg estimated searches | Smeg Share of Search | Smeg rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 147K | 2.3% | 9 | 1.2M | 18.5% | 2 |
| Nov 2025 | 147K | 2% | 10 | 1.4M | 18.7% | 2 |
| Dec 2025 | 153K | 2.4% | 10 | 1.4M | 21.1% | 2 |
| Jan 2026 | 150K | 2.3% | 9 | 1.4M | 21.4% | 2 |
| Feb 2026 | 120K | 2.2% | 9 | 1.1M | 20.5% | 2 |
| Mar 2026 | 143K | 2.4% | 9 | 1.1M | 18.5% | 2 |
| Apr 2026 | 143K | 2.5% | 9 | 967K | 16.9% | 2 |
| May 2026 | 142K | 2.4% | 9 | 967K | 16.4% | 2 |
| Jun 2026 | 172K | 2.8% | 8 | 844K | 13.8% | 3 |
| Jul 2026 | 172K | 3% | 8 | 992K | 17.3% | 2 |
| Aug 2026 | 143K | 2.4% | 9 | 1M | 17.6% | 2 |
| Sep 2026 | 145K | 2.5% | 9 | 1.2M | 20.2% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brass Monkey’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brass Monkey**: Measured on the search terms “brass monkey” and “brass monkey fridge”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine”, “smeg fridge” and “smeg toaster”, summed into one figure.

- [Brass Monkey profile](/demand/global-en/brands/brass-monkey)
- [Smeg profile](/demand/global-en/brands/smeg)
- [All fridge brands worldwide](/demand/global-en/categories/fridge-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brass Monkey or Smeg?

In September 2026, Smeg had more branded searches than Brass Monkey among fridge brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Brass Monkey’s 145K, and held a 20.2% Share of Search versus Brass Monkey’s 2.5%.

## Cite this page

Brandwave. "Brass Monkey vs Smeg: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brass-monkey-vs-smeg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brass-monkey-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.