--- title: "Brandwatch vs Sprout Social: Which is searched more?" description: "Is Brandwatch or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand monitoring tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-sprout-social" publisher: "Brandwave" --- # Brandwatch vs Sprout Social: Which is searched more? Is Brandwatch or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand monitoring tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandwatch and Sprout Social - **Competitive set**: Brand monitoring tools - **Market**: Global - **Month measured**: Sep 2026 - **Brandwatch Share of Search**: 11.1% - **Sprout Social Share of Search**: 20.5% ## Is Brandwatch or Sprout Social more popular in search? - In September 2026, Sprout Social had more branded searches than Brandwatch among brand monitoring tools worldwide. Sprout Social had about 91,300 branded searches, while Brandwatch had 49,500. Sprout Social made up 20.5% of all brand monitoring tool searches we track, and Brandwatch accounted for 11.1%. - Sprout Social was ahead of Brandwatch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brandwatch’s share of searches among brand monitoring tools worldwide moved from 10.2% to 11.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Sprout Social’s share of searches among brand monitoring tools worldwide moved from 23% to 20.5%, and its estimated monthly branded searches moved from 136K to 91.3K. ## Top brand monitoring tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brandwatch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sprout Social was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brandwatch was listed before Sprout Social in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brand24 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brandwatch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Meltwater | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Awario | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Talkwalker | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mention | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Alerts | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | YouScan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brand monitoring tools - Asked ChatGPT "Which brand monitoring tool should I use?": 1. Brand24, 2. Awario, 3. Brandwatch, 4. Meltwater, 5. Google Alerts - Asked ChatGPT "What are the best brand monitoring tools?": 1. Brand24, 2. Brandwatch, 3. Meltwater, 4. Talkwalker, 5. Sprout Social, 6. Awario, 7. Google Alerts, 8. Mention - Asked ChatGPT "What's the best brand monitoring tool for brand mentions?": 1. Brand24, 2. Mention, 3. Brandwatch, 4. Talkwalker - Searched Google, AI Overview "social listening tools": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24 - Searched Google, AI Overview "brand monitoring software": 1. Brand24, 2. Sprout Social, 3. Meltwater, 4. Google Alerts Not named in any answer: YouScan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand monitoring tools worldwide in September 2026? - In September 2026, Brandwatch gained share of searches among brand monitoring tools worldwide, from 9.3% to 11.1%. - Estimated monthly branded searches for Sprout Social worldwide fell 32.8% over 12 measured months, from 136K to 91.3K in September 2026. ## Month by month | Month | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | Sprout Social estimated searches | Sprout Social Share of Search | Sprout Social rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 10.2% | 3 | 136K | 23% | 2 | | Nov 2025 | 60.5K | 12.1% | 3 | 111K | 22.1% | 2 | | Dec 2025 | 49.5K | 10.8% | 3 | 91.4K | 20% | 2 | | Jan 2026 | 49.5K | 9.2% | 3 | 111K | 20.5% | 2 | | Feb 2026 | 49.5K | 10.8% | 3 | 91.4K | 19.9% | 2 | | Mar 2026 | 60.5K | 10.8% | 3 | 111K | 19.9% | 2 | | Apr 2026 | 49.5K | 10.8% | 3 | 91.4K | 20% | 2 | | May 2026 | 49.5K | 10.8% | 3 | 91.4K | 20% | 2 | | Jun 2026 | 49.5K | 10.8% | 3 | 91.4K | 20% | 2 | | Jul 2026 | 40.5K | 9.3% | 3 | 91.4K | 20.9% | 2 | | Aug 2026 | 40.5K | 9.3% | 3 | 91.3K | 20.9% | 2 | | Sep 2026 | 49.5K | 11.1% | 3 | 91.3K | 20.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brandwatch’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandwatch**: Measured on the search term “brandwatch”. - **Sprout Social**: Measured on the search terms “social listening sprout social”, “social media sprout social”, “sprout social”, “sprout social app”, “sprout social influencers”, “sprout social listening”, “sprout social platform”, “sprout social reporting”, “sprout social social media” and “sprout social tiktok”, summed into one figure. - [Brandwatch profile](/demand/global-en/brands/brandwatch) - [Sprout Social profile](/demand/global-en/brands/sprout-social) - [All brand monitoring tools worldwide](/demand/global-en/categories/brand-monitoring-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brandwatch or Sprout Social more popular in search? In September 2026, Sprout Social had more branded searches than Brandwatch among brand monitoring tools worldwide. Sprout Social had about 91,300 branded searches, while Brandwatch had 49,500. Sprout Social made up 20.5% of all brand monitoring tool searches we track, and Brandwatch accounted for 11.1%. ## Cite this page Brandwave. "Brandwatch vs Sprout Social: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-sprout-social This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-sprout-social. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.