--- title: "Brandwatch vs Prowly: Which is searched more?" description: "Is Brandwatch or Prowly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-prowly" publisher: "Brandwave" --- # Brandwatch vs Prowly: Which is searched more? Is Brandwatch or Prowly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandwatch and Prowly - **Competitive set**: Media monitoring and social listening tools - **Market**: Global - **Month measured**: Sep 2026 - **Brandwatch Share of Search**: 19.8% - **Prowly Share of Search**: 0.96% ## Is Brandwatch or Prowly more popular in search? - In September 2026, Brandwatch had more branded searches than Prowly among media monitoring and social listening tools worldwide. Brandwatch had about 49,800 branded searches, while Prowly had 2,400. Brandwatch made up 19.8% of all media monitoring and social listening tool searches we track, and Prowly accounted for 0.96%. - Brandwatch was ahead of Prowly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brandwatch’s share of searches among media monitoring and social listening tools worldwide moved from 17.7% to 19.8%, and its estimated monthly branded searches moved from 61.2K to 49.8K. - Across the 12 months ending September 2026, Prowly’s share of searches among media monitoring and social listening tools worldwide moved from 1.6% to 0.96%, and its estimated monthly branded searches moved from 5.4K to 2.4K. ## Top media monitoring and social listening tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brandwatch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Prowly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meltwater | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Brandwatch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Brand24 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Talkwalker | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CisionOne | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Cision | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Muck Rack | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Onclusive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Agility PR Solutions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prezly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prowly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mention | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media monitoring and social listening tools - Asked ChatGPT "Which media monitoring tool should I use?": 1. Meltwater, 2. Brand24, 3. Cision, 4. Brandwatch - Asked ChatGPT "What are the best media monitoring tools?": 1. Meltwater, 2. CisionOne, 3. Brandwatch, 4. Talkwalker, 5. Brand24, 6. Muck Rack, 7. Cision - Asked ChatGPT "What's the best media monitoring tool for social listening?": 1. Brandwatch, 2. Meltwater, 3. Talkwalker, 4. Sprout Social, 5. Brand24 - Searched Google, AI Overview "social listening tools": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24 - Searched Google, AI Overview "online reputation monitoring": 1. Sprout Social, 2. Brand24 Not named in any answer: Onclusive, Agility PR Solutions, Prezly, Prowly and Mention. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for media monitoring and social listening tools worldwide in September 2026? - In September 2026, Brandwatch gained share of searches among media monitoring and social listening tools worldwide, from 17.2% to 19.8%. - In September 2026, Prowly fell from 8th to 9th among media monitoring and social listening tools worldwide. ## Month by month | Month | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | Prowly estimated searches | Prowly Share of Search | Prowly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.2K | 17.7% | 2 | 5.4K | 1.6% | 7 | | Nov 2025 | 61.1K | 20.2% | 2 | 5.4K | 1.8% | 7 | | Dec 2025 | 50.1K | 19.6% | 2 | 3.6K | 1.4% | 7 | | Jan 2026 | 50.2K | 17.3% | 2 | 4.4K | 1.5% | 7 | | Feb 2026 | 50.5K | 19.1% | 2 | 3.6K | 1.4% | 7 | | Mar 2026 | 61.4K | 19.7% | 2 | 4.4K | 1.4% | 7 | | Apr 2026 | 50.1K | 19% | 2 | 3.6K | 1.4% | 7 | | May 2026 | 50.4K | 19.9% | 2 | 2.9K | 1.1% | 7 | | Jun 2026 | 49.9K | 19% | 2 | 2.9K | 1.1% | 8 | | Jul 2026 | 41K | 16.9% | 2 | 2.9K | 1.2% | 8 | | Aug 2026 | 40.9K | 17.2% | 2 | 2.4K | 1% | 8 | | Sep 2026 | 49.8K | 19.8% | 2 | 2.4K | 0.96% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Brandwatch’s and Prowly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandwatch**: Measured on the search terms “brandwatch” and “brandwatch social listening”, summed into one figure. - **Prowly**: Measured on the search term “prowly”. - [Brandwatch profile](/demand/global-en/brands/brandwatch) - [Prowly profile](/demand/global-en/brands/prowly) - [All media monitoring and social listening tools worldwide](/demand/global-en/categories/media-monitoring-tools): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brandwatch or Prowly more popular in search? In September 2026, Brandwatch had more branded searches than Prowly among media monitoring and social listening tools worldwide. Brandwatch had about 49,800 branded searches, while Prowly had 2,400. Brandwatch made up 19.8% of all media monitoring and social listening tool searches we track, and Prowly accounted for 0.96%. ## Cite this page Brandwave. "Brandwatch vs Prowly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-prowly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-prowly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.