---
title: "Brandwatch vs Latana: Which is searched more?"
description: "Which is more popular in search, Brandwatch or Latana? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-latana"
publisher: "Brandwave"
---

# Brandwatch vs Latana: Which is searched more?

Which is more popular in search, Brandwatch or Latana? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brandwatch and Latana
- **Competitive set**: Brand tracking platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Brandwatch Share of Search**: 34.3%
- **Latana Share of Search**: 0.02%

## Which is more popular in search, Brandwatch or Latana?

- In September 2026, Brandwatch had more branded searches than Latana among brand tracking platforms worldwide. Brandwatch was estimated to have 49.5K branded searches compared to Latana’s 30, and held a 34.3% Share of Search versus Latana’s 0.02%.
- Brandwatch was ahead of Latana in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brandwatch’s estimated Share of Search among brand tracking platforms worldwide moved from 30.1% to 34.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Latana’s estimated Share of Search among brand tracking platforms worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 40 to 30.

## How did search popularity change for brand tracking platforms worldwide in September 2026?

- In September 2026, Brandwatch gained estimated Share of Search among brand tracking platforms worldwide, from 29.9% to 34.3%.
- Estimated monthly branded searches for Latana worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

## Month by month

| Month | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | Latana estimated searches | Latana Share of Search | Latana rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 30.1% | 2 | 40 | 0.02% | 7 |
| Nov 2025 | 60.5K | 34.4% | 2 | 40 | 0.02% | 7 |
| Dec 2025 | 49.5K | 34.3% | 2 | 20 | 0.01% | 7 |
| Jan 2026 | 49.5K | 34% | 2 | 30 | 0.02% | 7 |
| Feb 2026 | 49.5K | 34.2% | 2 | 40 | 0.03% | 7 |
| Mar 2026 | 60.5K | 34.2% | 2 | 50 | 0.03% | 7 |
| Apr 2026 | 49.5K | 30.1% | 2 | 90 | 0.05% | 7 |
| May 2026 | 49.5K | 30.2% | 2 | 70 | 0.04% | 7 |
| Jun 2026 | 49.5K | 34.3% | 2 | 50 | 0.03% | 7 |
| Jul 2026 | 40.5K | 29.9% | 2 | 40 | 0.03% | 7 |
| Aug 2026 | 40.5K | 29.9% | 2 | 50 | 0.04% | 7 |
| Sep 2026 | 49.5K | 34.3% | 2 | 30 | 0.02% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brandwatch’s and Latana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brandwatch**: Measured on the search term “brandwatch”.
- **Latana**: Measured on the search term “latana brand tracking”.

- [Brandwatch profile](/demand/global-en/brands/brandwatch)
- [Latana profile](/demand/global-en/brands/latana)
- [All brand tracking platforms worldwide](/demand/global-en/categories/brand-tracking-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brandwatch or Latana?

In September 2026, Brandwatch had more branded searches than Latana among brand tracking platforms worldwide. Brandwatch was estimated to have 49.5K branded searches compared to Latana’s 30, and held a 34.3% Share of Search versus Latana’s 0.02%.

## Cite this page

Brandwave. "Brandwatch vs Latana: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-latana

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-latana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.