--- title: "Brandwatch vs Hootsuite: Which is searched more?" description: "Is Brandwatch or Hootsuite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-hootsuite" publisher: "Brandwave" --- # Brandwatch vs Hootsuite: Which is searched more? Is Brandwatch or Hootsuite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandwatch and Hootsuite - **Competitive set**: Social listening platforms - **Market**: Global - **Month measured**: Sep 2026 - **Brandwatch Share of Search**: 17.2% - **Hootsuite Share of Search**: 38.8% ## Is Brandwatch or Hootsuite more popular in search? - In September 2026, Hootsuite had more branded searches than Brandwatch among social listening platforms worldwide. Hootsuite had about 113,000 branded searches, while Brandwatch had 49,800. Hootsuite made up 38.8% of all social listening platform searches we track, and Brandwatch accounted for 17.2%. - Hootsuite was ahead of Brandwatch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brandwatch’s share of searches among social listening platforms worldwide moved from 13.4% to 17.2%, and its estimated monthly branded searches moved from 61.2K to 49.8K. - Across the 12 months ending September 2026, Hootsuite’s share of searches among social listening platforms worldwide moved from 45.3% to 38.8%, and its estimated monthly branded searches moved from 207K to 113K. ## Top social listening platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brandwatch appeared in all five answers. Hootsuite was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brandwatch was listed before Hootsuite in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brandwatch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meltwater | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sprout Social | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brand24 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hootsuite | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | YouScan | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Mention | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Awario | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social listening platforms - Asked ChatGPT "Which social listening platform should I use?": 1. Brandwatch, 2. Sprout Social, 3. Meltwater, 4. Brand24, 5. YouScan - Asked ChatGPT "What are the best social listening platforms?": 1. Brandwatch, 2. Meltwater, 3. Sprout Social, 4. Brand24, 5. YouScan, 6. Hootsuite - Asked ChatGPT "What's the best social listening platform for brand monitoring?": 1. Brandwatch, 2. Brand24, 3. Meltwater, 4. Sprout Social, 5. Mention - Searched Google, AI Overview "social listening platforms": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24, 5. Hootsuite, 6. YouScan - Searched Google, AI Overview "best social listening tool": 1. Meltwater, 2. Brandwatch, 3. Sprout Social, 4. Hootsuite, 5. Brand24, 6. YouScan Not named in any answer: Awario. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for social listening platforms worldwide in September 2026? - In September 2026, Brandwatch gained share of searches among social listening platforms worldwide, from 14.5% to 17.2%. - In September 2026, Hootsuite lost share of searches among social listening platforms worldwide, from 40.1% to 38.8%. ## Month by month | Month | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | Hootsuite estimated searches | Hootsuite Share of Search | Hootsuite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.2K | 13.4% | 3 | 207K | 45.3% | 1 | | Nov 2025 | 61.1K | 14.2% | 3 | 207K | 48.1% | 1 | | Dec 2025 | 50.1K | 14.2% | 3 | 170K | 48% | 1 | | Jan 2026 | 50.2K | 11% | 3 | 251K | 54.8% | 1 | | Feb 2026 | 50.5K | 12.8% | 3 | 207K | 52.4% | 1 | | Mar 2026 | 61.4K | 14.2% | 3 | 207K | 48% | 1 | | Apr 2026 | 50.1K | 14% | 3 | 171K | 48% | 1 | | May 2026 | 50.4K | 15.1% | 3 | 147K | 44.2% | 1 | | Jun 2026 | 49.9K | 14.6% | 3 | 156K | 45.8% | 1 | | Jul 2026 | 41K | 14.5% | 3 | 113K | 40.2% | 1 | | Aug 2026 | 40.9K | 14.5% | 3 | 113K | 40.1% | 1 | | Sep 2026 | 49.8K | 17.2% | 3 | 113K | 38.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Brandwatch’s and Hootsuite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandwatch**: Measured on the search terms “brandwatch” and “brandwatch social listening”, summed into one figure. - **Hootsuite**: Measured on the search terms “hootsuite”, “hootsuite ads”, “hootsuite analytics”, “hootsuite app”, “hootsuite application”, “hootsuite enterprise”, “hootsuite for nonprofits”, “hootsuite insights”, “hootsuite media”, “hootsuite reports”, “hootsuite sentiment analysis”, “hootsuite social”, “hootsuite social listening”, “hootsuite social marketing”, “hootsuite social media”, “hootsuite social media listening”, “hootsuite social media marketing”, “hootsuite social media monitoring”, “hootsuite social monitoring” and “social listening on hootsuite”, summed into one figure. - [Brandwatch profile](/demand/global-en/brands/brandwatch) - [Hootsuite profile](/demand/global-en/brands/hootsuite) - [All social listening platforms worldwide](/demand/global-en/categories/social-listening-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brandwatch or Hootsuite more popular in search? In September 2026, Hootsuite had more branded searches than Brandwatch among social listening platforms worldwide. Hootsuite had about 113,000 branded searches, while Brandwatch had 49,800. Hootsuite made up 38.8% of all social listening platform searches we track, and Brandwatch accounted for 17.2%. ## Cite this page Brandwave. "Brandwatch vs Hootsuite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-hootsuite This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brandwatch-vs-hootsuite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.