--- title: "Brandfolder vs Cloudinary: Which is searched more?" description: "Is Brandfolder or Cloudinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brandfolder-vs-cloudinary" publisher: "Brandwave" --- # Brandfolder vs Cloudinary: Which is searched more? Is Brandfolder or Cloudinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandfolder and Cloudinary - **Competitive set**: Digital asset management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Brandfolder Share of Search**: 2.6% - **Cloudinary Share of Search**: 79.6% ## Is Brandfolder or Cloudinary more popular in search? - In September 2026, Cloudinary had more branded searches than Brandfolder among digital asset management platforms worldwide. Cloudinary had about 201,000 branded searches, while Brandfolder had 6,600. Cloudinary made up 79.6% of all digital asset management platform searches we track, and Brandfolder accounted for 2.6%. - Cloudinary was ahead of Brandfolder in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brandfolder’s share of searches among digital asset management platforms worldwide moved from 4.3% to 2.6%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Cloudinary’s share of searches among digital asset management platforms worldwide moved from 72.3% to 79.6%, and its estimated monthly branded searches moved from 165K to 201K. ## Top digital asset management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brandfolder appeared in all five answers. Cloudinary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brandfolder was listed before Cloudinary in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bynder | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Brandfolder | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Aprimo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cloudinary | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Frontify | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dash | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about digital asset management platforms - Asked ChatGPT "Which digital asset management platform should I use?": 1. Bynder, 2. Canto, 3. Cloudinary, 4. Brandfolder - Asked ChatGPT "What are the best digital asset management platforms?": 1. Bynder, 2. Canto, 3. Brandfolder, 4. Aprimo, 5. Cloudinary, 6. Frontify, 7. Dash - Asked ChatGPT "What's the best digital asset management platform for marketing assets?": 1. Bynder, 2. Brandfolder, 3. Canto, 4. Aprimo - Searched Google, AI Overview "digital asset management platform": 1. Aprimo, 2. Bynder, 3. Canto, 4. Brandfolder, 5. Frontify - Searched Google, AI Overview "digital asset management tool": 1. Bynder, 2. Brandfolder, 3. Canto, 4. Cloudinary Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital asset management platforms worldwide in September 2026? - In September 2026, Cloudinary lost share of searches among digital asset management platforms worldwide, from 81.4% to 79.6%. - In September 2026, Brandfolder fell from 4th to 5th among digital asset management platforms worldwide. ## Month by month | Month | Brandfolder estimated searches | Brandfolder Share of Search | Brandfolder rank | Cloudinary estimated searches | Cloudinary Share of Search | Cloudinary rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 4.3% | 4 | 165K | 72.3% | 1 | | Nov 2025 | 8.1K | 3.2% | 4 | 201K | 78.5% | 1 | | Dec 2025 | 8.1K | 3.3% | 4 | 201K | 82.1% | 1 | | Jan 2026 | 9.9K | 3.8% | 4 | 201K | 78% | 1 | | Feb 2026 | 9.9K | 3.8% | 4 | 201K | 77.5% | 1 | | Mar 2026 | 9.9K | 3.3% | 4 | 246K | 80.8% | 1 | | Apr 2026 | 8.1K | 2.7% | 4 | 246K | 81.6% | 1 | | May 2026 | 8.1K | 2.8% | 4 | 246K | 83.7% | 1 | | Jun 2026 | 8.1K | 2.7% | 4 | 246K | 82.2% | 1 | | Jul 2026 | 6.6K | 2.3% | 4 | 246K | 84.2% | 1 | | Aug 2026 | 6.6K | 2.7% | 4 | 201K | 81.4% | 1 | | Sep 2026 | 6.6K | 2.6% | 5 | 201K | 79.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Brandfolder’s and Cloudinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandfolder**: Measured on the search term “brandfolder”. - **Cloudinary**: Measured on the search term “cloudinary”. - [Brandfolder profile](/demand/global-en/brands/brandfolder) - [Cloudinary profile](/demand/global-en/brands/cloudinary) - [All digital asset management platforms worldwide](/demand/global-en/categories/digital-asset-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brandfolder or Cloudinary more popular in search? In September 2026, Cloudinary had more branded searches than Brandfolder among digital asset management platforms worldwide. Cloudinary had about 201,000 branded searches, while Brandfolder had 6,600. Cloudinary made up 79.6% of all digital asset management platform searches we track, and Brandfolder accounted for 2.6%. ## Cite this page Brandwave. "Brandfolder vs Cloudinary: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brandfolder-vs-cloudinary This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brandfolder-vs-cloudinary. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.