--- title: "Brand24 vs YouGov BrandIndex: Which is searched more?" description: "Is Brand24 or YouGov BrandIndex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brand24-vs-yougov-brandindex" publisher: "Brandwave" --- # Brand24 vs YouGov BrandIndex: Which is searched more? Is Brand24 or YouGov BrandIndex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brand24 and YouGov BrandIndex - **Competitive set**: Brand tracking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Brand24 Share of Search**: 6.5% - **YouGov BrandIndex Share of Search**: 0.21% ## Is Brand24 or YouGov BrandIndex more popular in search? - In September 2026, Brand24 had more branded searches than YouGov BrandIndex among brand tracking platforms worldwide. Brand24 had about 27,100 branded searches, while YouGov BrandIndex had 880. Brand24 made up 6.5% of all brand tracking platform searches we track, and YouGov BrandIndex accounted for 0.21%. - Brand24 was ahead of YouGov BrandIndex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brand24’s share of searches among brand tracking platforms worldwide moved from 6.6% to 6.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, YouGov BrandIndex’s share of searches among brand tracking platforms worldwide moved from 0.12% to 0.21%, and its estimated monthly branded searches moved from 720 to 880. ## Top brand tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouGov BrandIndex appeared in all five answers. Brand24 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. YouGov BrandIndex was listed before Brand24 in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tracksuit | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YouGov BrandIndex | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Qualtrics | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Latana | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Brandwatch | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Brand24 | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | quantilope | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Attest | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand tracking platforms - Asked ChatGPT "Which brand tracking platform should I use?": 1. Tracksuit, 2. Brandwatch, 3. YouGov BrandIndex, 4. Brand24, 5. Kantar - Asked ChatGPT "What are the best brand tracking platforms?": 1. Tracksuit, 2. YouGov BrandIndex, 3. Kantar, 4. Latana, 5. Qualtrics, 6. Brandwatch, 7. Attest - Asked ChatGPT "What's the best brand tracking platform for brand awareness tracking?": 1. YouGov BrandIndex, 2. Tracksuit, 3. Kantar, 4. Qualtrics, 5. Brandwatch - Searched Google, AI Overview "brand tracking platforms": 1. Tracksuit, 2. Latana, 3. YouGov BrandIndex, 4. Qualtrics, 5. quantilope, 6. Brandwatch, 7. Brand24 - Searched Google, AI Overview "brand awareness software": 1. YouGov BrandIndex, 2. Qualtrics, 3. Tracksuit, 4. Latana, 5. Brandwatch, 6. Brand24 Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand tracking platforms worldwide in September 2026? - In September 2026, Brand24 lost share of searches among brand tracking platforms worldwide, from 7.5% to 6.5%. - Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | Brand24 estimated searches | Brand24 Share of Search | Brand24 rank | YouGov BrandIndex estimated searches | YouGov BrandIndex Share of Search | YouGov BrandIndex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 6.6% | 4 | 720 | 0.12% | 7 | | Nov 2025 | 40.5K | 7.8% | 4 | 720 | 0.14% | 7 | | Dec 2025 | 33.1K | 7.8% | 4 | 480 | 0.11% | 7 | | Jan 2026 | 33.1K | 7.8% | 4 | 720 | 0.17% | 7 | | Feb 2026 | 33.1K | 6.9% | 4 | 720 | 0.15% | 7 | | Mar 2026 | 40.5K | 6.9% | 4 | 1.6K | 0.27% | 6 | | Apr 2026 | 33.1K | 5.9% | 4 | 880 | 0.16% | 7 | | May 2026 | 33.1K | 6.6% | 4 | 880 | 0.18% | 7 | | Jun 2026 | 33.1K | 7.8% | 4 | 720 | 0.17% | 7 | | Jul 2026 | 27.1K | 7.5% | 4 | 720 | 0.2% | 7 | | Aug 2026 | 27.1K | 7.5% | 4 | 720 | 0.2% | 7 | | Sep 2026 | 27.1K | 6.5% | 4 | 880 | 0.21% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Brand24’s and YouGov BrandIndex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brand24**: Measured on the search term “brand24”. - **YouGov BrandIndex**: Measured on the search term “yougov brandindex”. - [Brand24 profile](/demand/global-en/brands/brand24) - [YouGov BrandIndex profile](/demand/global-en/brands/yougov-brandindex) - [All brand tracking platforms worldwide](/demand/global-en/categories/brand-tracking-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brand24 or YouGov BrandIndex more popular in search? In September 2026, Brand24 had more branded searches than YouGov BrandIndex among brand tracking platforms worldwide. Brand24 had about 27,100 branded searches, while YouGov BrandIndex had 880. Brand24 made up 6.5% of all brand tracking platform searches we track, and YouGov BrandIndex accounted for 0.21%. ## Cite this page Brandwave. "Brand24 vs YouGov BrandIndex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brand24-vs-yougov-brandindex This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brand24-vs-yougov-brandindex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.