---
title: "Brand24 vs Talkwalker: Which is more popular by branded search?"
description: "Which is more popular in search, Brand24 or Talkwalker? Compare estimated monthly branded-search demand and Share of Search inside the Brand monitoring tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brand24-vs-talkwalker"
publisher: "Brandwave"
---

# Brand24 vs Talkwalker: Which is more popular by branded search?

Which is more popular in search, Brand24 or Talkwalker? Compare estimated monthly branded-search demand and Share of Search inside the Brand monitoring tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brand24 and Talkwalker
- **Competitive set**: Brand monitoring tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Brand24 Share of Search**: 23.4%
- **Talkwalker Share of Search**: 19.1%

## Which is more popular in search, Brand24 or Talkwalker?

- In August 2026, Brand24 had more branded searches than Talkwalker among brand monitoring tools worldwide. Brand24 was estimated to have 27.2K branded searches compared to Talkwalker’s 22.2K, and held a 23.4% Share of Search versus Talkwalker’s 19.1%.
- Brand24 was ahead of Talkwalker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brand24’s estimated Share of Search among brand monitoring tools worldwide moved from 24.6% to 23.4%, and its estimated monthly branded searches moved from 40.6K to 27.2K.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide moved from 24.5% to 19.1%, and its estimated monthly branded searches moved from 40.5K to 22.2K.

## How did search popularity change for brand monitoring tools worldwide in August 2026?

- Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026.
- Estimated monthly branded searches for Brand24 worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.

## Month by month

| Month | Brand24 estimated searches | Brand24 Share of Search | Brand24 rank | Talkwalker estimated searches | Talkwalker Share of Search | Talkwalker rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.6K | 24.6% | 2 | 40.5K | 24.5% | 3 |
| Nov 2025 | 40.6K | 28.5% | 2 | 33.1K | 23.2% | 3 |
| Dec 2025 | 33.2K | 28.3% | 2 | 27.1K | 23.1% | 3 |
| Jan 2026 | 33.2K | 24.4% | 2 | 33.1K | 24.3% | 3 |
| Feb 2026 | 33.2K | 25.2% | 2 | 27.1K | 20.6% | 3 |
| Mar 2026 | 40.6K | 28.3% | 2 | 33.1K | 23% | 3 |
| Apr 2026 | 33.2K | 25.6% | 2 | 27.1K | 20.9% | 3 |
| May 2026 | 33.2K | 25.6% | 2 | 27.1K | 20.9% | 3 |
| Jun 2026 | 33.3K | 25.7% | 2 | 27.1K | 20.9% | 3 |
| Jul 2026 | 27.2K | 23.3% | 2 | 22.2K | 19% | 3 |
| Aug 2026 | 27.2K | 23.4% | 2 | 22.2K | 19.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brand24’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brand24**: Measured on the search terms “brand24” and “brand24 social listening”, summed into one figure.
- **Talkwalker**: Measured on the search term “talkwalker”.

- [Brand24 profile](/demand/global-en/brands/brand24)
- [Talkwalker profile](/demand/global-en/brands/talkwalker)
- [All brand monitoring tools worldwide](/demand/global-en/categories/brand-monitoring-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brand24 or Talkwalker?

In August 2026, Brand24 had more branded searches than Talkwalker among brand monitoring tools worldwide. Brand24 was estimated to have 27.2K branded searches compared to Talkwalker’s 22.2K, and held a 23.4% Share of Search versus Talkwalker’s 19.1%.

## Cite this page

Brandwave. "Brand24 vs Talkwalker: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brand24-vs-talkwalker

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brand24-vs-talkwalker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.