--- title: "Brand24 vs Muck Rack: Which is searched more?" description: "Is Brand24 or Muck Rack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brand24-vs-muck-rack" publisher: "Brandwave" --- # Brand24 vs Muck Rack: Which is searched more? Is Brand24 or Muck Rack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brand24 and Muck Rack - **Competitive set**: Media monitoring and social listening tools - **Market**: Global - **Month measured**: Sep 2026 - **Brand24 Share of Search**: 10.8% - **Muck Rack Share of Search**: 16.1% ## Is Brand24 or Muck Rack more popular in search? - In September 2026, Muck Rack had more branded searches than Brand24 among media monitoring and social listening tools worldwide. Muck Rack had about 40,600 branded searches, while Brand24 had 27,100. Muck Rack made up 16.1% of all media monitoring and social listening tool searches we track, and Brand24 accounted for 10.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Brand24 took it in November 2025, Muck Rack took it in December 2025. - Across the 12 months ending September 2026, Brand24’s share of searches among media monitoring and social listening tools worldwide moved from 11.7% to 10.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Muck Rack’s share of searches among media monitoring and social listening tools worldwide moved from 11.7% to 16.1%, and its estimated monthly branded searches held steady at 40.5K. ## Top media monitoring and social listening tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brand24 appeared in all five answers. Muck Rack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brand24 was listed before Muck Rack in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meltwater | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Brandwatch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Brand24 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Talkwalker | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CisionOne | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Cision | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Muck Rack | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Onclusive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Agility PR Solutions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prezly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prowly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mention | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media monitoring and social listening tools - Asked ChatGPT "Which media monitoring tool should I use?": 1. Meltwater, 2. Brand24, 3. Cision, 4. Brandwatch - Asked ChatGPT "What are the best media monitoring tools?": 1. Meltwater, 2. CisionOne, 3. Brandwatch, 4. Talkwalker, 5. Brand24, 6. Muck Rack, 7. Cision - Asked ChatGPT "What's the best media monitoring tool for social listening?": 1. Brandwatch, 2. Meltwater, 3. Talkwalker, 4. Sprout Social, 5. Brand24 - Searched Google, AI Overview "social listening tools": 1. Sprout Social, 2. Brandwatch, 3. Meltwater, 4. Brand24 - Searched Google, AI Overview "online reputation monitoring": 1. Sprout Social, 2. Brand24 Not named in any answer: Onclusive, Agility PR Solutions, Prezly, Prowly and Mention. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for media monitoring and social listening tools worldwide in September 2026? - In September 2026, Muck Rack lost share of searches among media monitoring and social listening tools worldwide, from 17% to 16.1%. - In September 2026, Brand24 lost share of searches among media monitoring and social listening tools worldwide, from 11.4% to 10.8%. ## Month by month | Month | Brand24 estimated searches | Brand24 Share of Search | Brand24 rank | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 11.7% | 4 | 40.5K | 11.7% | 3 | | Nov 2025 | 40.5K | 13.4% | 3 | 33.1K | 11% | 4 | | Dec 2025 | 33.1K | 13% | 4 | 33.1K | 13% | 3 | | Jan 2026 | 33.1K | 11.4% | 4 | 40.6K | 14% | 3 | | Feb 2026 | 33.1K | 12.5% | 4 | 40.6K | 15.3% | 3 | | Mar 2026 | 40.5K | 13% | 4 | 40.6K | 13% | 3 | | Apr 2026 | 33.1K | 12.5% | 4 | 40.6K | 15.3% | 3 | | May 2026 | 33.1K | 13.1% | 4 | 33.1K | 13.1% | 3 | | Jun 2026 | 33.1K | 12.6% | 4 | 40.6K | 15.4% | 3 | | Jul 2026 | 27.1K | 11.2% | 4 | 40.5K | 16.7% | 3 | | Aug 2026 | 27.1K | 11.4% | 4 | 40.5K | 17% | 3 | | Sep 2026 | 27.1K | 10.8% | 4 | 40.5K | 16.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brand24’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brand24**: Measured on the search term “brand24”. - **Muck Rack**: Measured on the search terms “muck rack” and “muck rack pr”, summed into one figure. - [Brand24 profile](/demand/global-en/brands/brand24) - [Muck Rack profile](/demand/global-en/brands/muck-rack) - [All media monitoring and social listening tools worldwide](/demand/global-en/categories/media-monitoring-tools): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brand24 or Muck Rack more popular in search? In September 2026, Muck Rack had more branded searches than Brand24 among media monitoring and social listening tools worldwide. Muck Rack had about 40,600 branded searches, while Brand24 had 27,100. Muck Rack made up 16.1% of all media monitoring and social listening tool searches we track, and Brand24 accounted for 10.8%. ## Cite this page Brandwave. "Brand24 vs Muck Rack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brand24-vs-muck-rack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brand24-vs-muck-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.