---
title: "Brand24 vs Brandwatch: Which is more popular by branded search?"
description: "Which is more popular in search, Brand24 or Brandwatch? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brand24-vs-brandwatch"
publisher: "Brandwave"
---

# Brand24 vs Brandwatch: Which is more popular by branded search?

Which is more popular in search, Brand24 or Brandwatch? Compare estimated monthly branded-search demand and Share of Search inside the Social listening platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brand24 and Brandwatch
- **Competitive set**: Social listening platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Brand24 Share of Search**: 37.9%
- **Brandwatch Share of Search**: 57.1%

## Which is more popular in search, Brand24 or Brandwatch?

- In August 2026, Brandwatch had more branded searches than Brand24 among social listening platforms worldwide. Brandwatch was estimated to have 40.9K branded searches compared to Brand24’s 27.2K, and held a 57.1% Share of Search versus Brand24’s 37.9%.
- Brandwatch was ahead of Brand24 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brand24’s estimated Share of Search among social listening platforms worldwide moved from 37% to 37.9%, and its estimated monthly branded searches moved from 40.6K to 27.2K.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among social listening platforms worldwide moved from 55.7% to 57.1%, and its estimated monthly branded searches moved from 61.2K to 40.9K.

## How did search popularity change for social listening platforms worldwide in August 2026?

- Estimated monthly branded searches for Brandwatch worldwide fell 33.2% over 11 measured months, from 61.2K to 40.9K in August 2026.
- Estimated monthly branded searches for Brand24 worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.

## Month by month

| Month | Brand24 estimated searches | Brand24 Share of Search | Brand24 rank | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.6K | 37% | 2 | 61.2K | 55.7% | 1 |
| Nov 2025 | 40.6K | 37.4% | 2 | 61.1K | 56.4% | 1 |
| Dec 2025 | 33.2K | 37.5% | 2 | 50.1K | 56.7% | 1 |
| Jan 2026 | 33.2K | 36.6% | 2 | 50.2K | 55.4% | 1 |
| Feb 2026 | 33.2K | 36.9% | 2 | 50.5K | 56.1% | 1 |
| Mar 2026 | 40.6K | 37.5% | 2 | 61.4K | 56.6% | 1 |
| Apr 2026 | 33.2K | 37.5% | 2 | 50.1K | 56.5% | 1 |
| May 2026 | 33.2K | 37.5% | 2 | 50.4K | 56.9% | 1 |
| Jun 2026 | 33.3K | 38% | 2 | 49.9K | 57% | 1 |
| Jul 2026 | 27.2K | 37.7% | 2 | 41K | 56.8% | 1 |
| Aug 2026 | 27.2K | 37.9% | 2 | 40.9K | 57.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brand24’s and Brandwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brand24**: Measured on the search terms “brand24” and “brand24 social listening”, summed into one figure.
- **Brandwatch**: Measured on the search terms “brandwatch” and “brandwatch social listening”, summed into one figure.

- [Brand24 profile](/demand/global-en/brands/brand24)
- [Brandwatch profile](/demand/global-en/brands/brandwatch)
- [All social listening platforms worldwide](/demand/global-en/categories/social-listening-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brand24 or Brandwatch?

In August 2026, Brandwatch had more branded searches than Brand24 among social listening platforms worldwide. Brandwatch was estimated to have 40.9K branded searches compared to Brand24’s 27.2K, and held a 57.1% Share of Search versus Brand24’s 37.9%.

## Cite this page

Brandwave. "Brand24 vs Brandwatch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brand24-vs-brandwatch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brand24-vs-brandwatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.