--- title: "Branch vs Haworth: Which is more popular by branded search?" description: "Which is more popular in search, Branch or Haworth? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/branch-furniture-vs-haworth" publisher: "Brandwave" --- # Branch vs Haworth: Which is more popular by branded search? Which is more popular in search, Branch or Haworth? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Branch and Haworth - **Competitive set**: Ergonomic office chair brands - **Market**: Global - **Month measured**: Aug 2026 - **Branch Share of Search**: 3.4% - **Haworth Share of Search**: 4.6% ## Which is more popular in search, Branch or Haworth? - In August 2026, Haworth had more branded searches than Branch among ergonomic office chair brands worldwide. Haworth was estimated to have 67.8K branded searches compared to Branch’s 50K, and held a 4.6% Share of Search versus Branch’s 3.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Branch took it in June 2026, Haworth took it in July 2026. - Across the 11 months ending August 2026, Branch’s estimated Share of Search among ergonomic office chair brands worldwide moved from 2.3% to 3.4%, and its estimated monthly branded searches moved from 31.4K to 50K. - Across the 11 months ending August 2026, Haworth’s estimated Share of Search among ergonomic office chair brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches moved from 59.7K to 67.8K. ## How did search popularity change for ergonomic office chair brands worldwide in August 2026? - In August 2026, Branch lost estimated Share of Search among ergonomic office chair brands worldwide, from 4.3% to 3.4%. - Estimated monthly branded searches for Haworth worldwide rose 13.4% over 11 measured months, from 59.7K to 67.8K in August 2026. ## Month by month | Month | Branch estimated searches | Branch Share of Search | Branch rank | Haworth estimated searches | Haworth Share of Search | Haworth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 31.4K | 2.3% | 5 | 59.7K | 4.3% | 4 | | Nov 2025 | 36.3K | 2.2% | 5 | 73.7K | 4.4% | 3 | | Dec 2025 | 29.6K | 2% | 5 | 60.6K | 4.2% | 4 | | Jan 2026 | 34.4K | 2.2% | 5 | 63.7K | 4.1% | 4 | | Feb 2026 | 31.3K | 2.3% | 5 | 57.3K | 4.3% | 3 | | Mar 2026 | 32.9K | 2.2% | 5 | 63.7K | 4.3% | 4 | | Apr 2026 | 33.1K | 2.6% | 5 | 59.7K | 4.6% | 4 | | May 2026 | 47K | 3.4% | 5 | 59.8K | 4.3% | 4 | | Jun 2026 | 95K | 7% | 3 | 59.7K | 4.4% | 4 | | Jul 2026 | 59.2K | 4.3% | 4 | 64.4K | 4.7% | 3 | | Aug 2026 | 50K | 3.4% | 5 | 67.8K | 4.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Branch’s and Haworth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Branch**: Measured on the search terms “branch chair”, “branch daily chair”, “branch ergonomic chair”, “branch furniture”, “branch office chair”, “branch verve”, “branchfurniture com”, “ergonomic chair branch” and “office chair branch”, summed into one figure. - **Haworth**: Measured on the search terms “ergonomic chair haworth”, “haworth breck”, “haworth chairs”, “haworth com”, “haworth ergonomic chair”, “haworth fern”, “haworth office chair”, “haworth soji” and “haworth zody”, summed into one figure. - [Branch profile](/demand/global-en/brands/branch-furniture) - [Haworth profile](/demand/global-en/brands/haworth) - [All ergonomic office chair brands worldwide](/demand/global-en/categories/ergonomic-office-chair-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Branch or Haworth? In August 2026, Haworth had more branded searches than Branch among ergonomic office chair brands worldwide. Haworth was estimated to have 67.8K branded searches compared to Branch’s 50K, and held a 4.6% Share of Search versus Branch’s 3.4%. ## Cite this page Brandwave. "Branch vs Haworth: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/branch-furniture-vs-haworth This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/branch-furniture-vs-haworth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.