--- title: "Branch Basics vs Cleancult: Which is more popular by branded search?" description: "Which is more popular in search, Branch Basics or Cleancult? Compare estimated monthly branded-search demand and Share of Search inside the Refillable home cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/branch-basics-vs-cleancult" publisher: "Brandwave" --- # Branch Basics vs Cleancult: Which is more popular by branded search? Which is more popular in search, Branch Basics or Cleancult? Compare estimated monthly branded-search demand and Share of Search inside the Refillable home cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Branch Basics and Cleancult - **Competitive set**: Refillable home cleaning brands - **Market**: Global - **Month measured**: Aug 2026 - **Branch Basics Share of Search**: 38.4% - **Cleancult Share of Search**: 4% ## Which is more popular in search, Branch Basics or Cleancult? - In August 2026, Branch Basics had more branded searches than Cleancult among refillable home cleaning brands worldwide. Branch Basics was estimated to have 51.5K branded searches compared to Cleancult’s 5.4K, and held a 38.4% Share of Search versus Cleancult’s 4%. - Branch Basics was ahead of Cleancult in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Branch Basics’ estimated Share of Search among refillable home cleaning brands worldwide moved from 43.3% to 38.4%, and its estimated monthly branded searches moved from 62.1K to 51.5K. - Across the 11 months ending August 2026, Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 5.5K to 5.4K. ## How did search popularity change for refillable home cleaning brands worldwide in August 2026? - In August 2026, Cleancult gained estimated Share of Search among refillable home cleaning brands worldwide, from 3.3% to 4%. - In August 2026, Branch Basics lost estimated Share of Search among refillable home cleaning brands worldwide, from 39.2% to 38.4%. ## Month by month | Month | Branch Basics estimated searches | Branch Basics Share of Search | Branch Basics rank | Cleancult estimated searches | Cleancult Share of Search | Cleancult rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.1K | 43.3% | 2 | 5.5K | 3.8% | 4 | | Nov 2025 | 75.5K | 44.2% | 2 | 4.5K | 2.6% | 5 | | Dec 2025 | 62.5K | 43.9% | 2 | 4.5K | 3.1% | 5 | | Jan 2026 | 76.2K | 43.2% | 2 | 5.4K | 3.1% | 5 | | Feb 2026 | 52.9K | 39.1% | 2 | 4.5K | 3.3% | 5 | | Mar 2026 | 65.2K | 39.8% | 2 | 6.6K | 4.1% | 4 | | Apr 2026 | 64.5K | 39% | 2 | 5.4K | 3.3% | 5 | | May 2026 | 64K | 43.5% | 1 | 5.5K | 3.7% | 4 | | Jun 2026 | 52.1K | 38.7% | 2 | 4.4K | 3.3% | 5 | | Jul 2026 | 52.1K | 39.2% | 2 | 4.4K | 3.3% | 5 | | Aug 2026 | 51.5K | 38.4% | 2 | 5.4K | 4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Branch Basics’ and Cleancult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Branch Basics**: Measured on the search terms “branch basics”, “branch basics cleaner”, “branch basics cleaning products” and “branch basics com”, summed into one figure. - **Cleancult**: Measured on the search terms “cleancult”, “cleancult cleaning products” and “cleancult com”, summed into one figure. - [Branch Basics profile](/demand/global-en/brands/branch-basics) - [Cleancult profile](/demand/global-en/brands/cleancult) - [All refillable home cleaning brands worldwide](/demand/global-en/categories/refillable-home-cleaning-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Branch Basics or Cleancult? In August 2026, Branch Basics had more branded searches than Cleancult among refillable home cleaning brands worldwide. Branch Basics was estimated to have 51.5K branded searches compared to Cleancult’s 5.4K, and held a 38.4% Share of Search versus Cleancult’s 4%. ## Cite this page Brandwave. "Branch Basics vs Cleancult: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/branch-basics-vs-cleancult This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/branch-basics-vs-cleancult. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.