---
title: "Brainshark vs Second Nature: Which is searched more?"
description: "Which is more popular in search, Brainshark or Second Nature? Compare estimated monthly branded-search demand and Share of Search inside the Sales training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brainshark-vs-second-nature-sales"
publisher: "Brandwave"
---

# Brainshark vs Second Nature: Which is searched more?

Which is more popular in search, Brainshark or Second Nature? Compare estimated monthly branded-search demand and Share of Search inside the Sales training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brainshark and Second Nature
- **Competitive set**: Sales training platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Brainshark Share of Search**: 6%
- **Second Nature Share of Search**: 67.9%

## Which is more popular in search, Brainshark or Second Nature?

- In August 2026, Second Nature had more branded searches than Brainshark among sales training platforms worldwide. Second Nature was estimated to have 40.8K branded searches compared to Brainshark’s 3.6K, and held a 67.9% Share of Search versus Brainshark’s 6%.
- Second Nature was ahead of Brainshark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brainshark’s estimated Share of Search among sales training platforms worldwide moved from 8.2% to 6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Second Nature’s estimated Share of Search among sales training platforms worldwide moved from 62.4% to 67.9%, and its estimated monthly branded searches moved from 33.3K to 40.8K.

## How did search popularity change for sales training platforms worldwide in August 2026?

- In August 2026, Brainshark gained estimated Share of Search among sales training platforms worldwide, from 5.2% to 6%.
- In August 2026, Second Nature lost estimated Share of Search among sales training platforms worldwide, from 72.1% to 67.9%.

## Month by month

| Month | Brainshark estimated searches | Brainshark Share of Search | Brainshark rank | Second Nature estimated searches | Second Nature Share of Search | Second Nature rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 8.2% | 3 | 33.3K | 62.4% | 1 |
| Nov 2025 | 4.4K | 8.3% | 3 | 33.3K | 62.5% | 1 |
| Dec 2025 | 2.9K | 6.8% | 3 | 27.3K | 63.7% | 1 |
| Jan 2026 | 3.6K | 6% | 3 | 40.8K | 67.9% | 1 |
| Feb 2026 | 3.6K | 6.8% | 3 | 33.5K | 63.5% | 1 |
| Mar 2026 | 3.6K | 6% | 3 | 40.9K | 67.8% | 1 |
| Apr 2026 | 3.6K | 6.8% | 3 | 33.5K | 63.3% | 1 |
| May 2026 | 3.6K | 6.8% | 3 | 33.4K | 63.2% | 1 |
| Jun 2026 | 3.6K | 6.8% | 3 | 33.4K | 63.4% | 1 |
| Jul 2026 | 3.6K | 5.2% | 3 | 49.9K | 72.1% | 1 |
| Aug 2026 | 3.6K | 6% | 3 | 40.8K | 67.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brainshark’s and Second Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brainshark**: Measured on the search term “brainshark”.
- **Second Nature**: Measured on the search terms “second nature”, “second nature sales training” and “secondnature ai”, summed into one figure.

- [Brainshark profile](/demand/global-en/brands/brainshark)
- [Second Nature profile](/demand/global-en/brands/second-nature-sales)
- [All sales training platforms worldwide](/demand/global-en/categories/sales-training-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brainshark or Second Nature?

In August 2026, Second Nature had more branded searches than Brainshark among sales training platforms worldwide. Second Nature was estimated to have 40.8K branded searches compared to Brainshark’s 3.6K, and held a 67.9% Share of Search versus Brainshark’s 6%.

## Cite this page

Brandwave. "Brainshark vs Second Nature: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brainshark-vs-second-nature-sales

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brainshark-vs-second-nature-sales. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.