---
title: "Brabantia vs Umbra: Which is more popular by branded search?"
description: "Which is more popular in search, Brabantia or Umbra? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brabantia-vs-umbra"
publisher: "Brandwave"
---

# Brabantia vs Umbra: Which is more popular by branded search?

Which is more popular in search, Brabantia or Umbra? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brabantia and Umbra
- **Competitive set**: Bathroom accessory brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brabantia Share of Search**: 24.5%
- **Umbra Share of Search**: 24.5%

## Which is more popular in search, Brabantia or Umbra?

- In August 2026, Brabantia and Umbra were level on Share of Search among bathroom accessory brands worldwide, with an estimated 135K branded searches each, at 24.5% estimated Share of Search each.
- Brabantia was ahead of Umbra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide moved from 16.8% to 24.5%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide moved from 30.5% to 24.5%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for bathroom accessory brands worldwide in August 2026?

- In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%.
- In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%.

## Month by month

| Month | Brabantia estimated searches | Brabantia Share of Search | Brabantia rank | Umbra estimated searches | Umbra Share of Search | Umbra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 16.8% | 4 | 165K | 30.5% | 1 |
| Nov 2025 | 110K | 17.8% | 4 | 165K | 26.6% | 2 |
| Dec 2025 | 90.5K | 15.9% | 4 | 135K | 23.7% | 3 |
| Jan 2026 | 110K | 19.7% | 4 | 135K | 24.1% | 2 |
| Feb 2026 | 110K | 20.9% | 4 | 135K | 25.6% | 2 |
| Mar 2026 | 135K | 24.4% | 1 | 135K | 24.4% | 3 |
| Apr 2026 | 110K | 19.7% | 4 | 135K | 24.2% | 3 |
| May 2026 | 135K | 7.1% | 2 | 1.5M | 79.3% | 1 |
| Jun 2026 | 90.5K | 18.8% | 4 | 135K | 28% | 1 |
| Jul 2026 | 110K | 23.1% | 2 | 110K | 23.1% | 4 |
| Aug 2026 | 135K | 24.5% | 1 | 135K | 24.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brabantia’s and Umbra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brabantia**: Measured on the search term “brabantia”.
- **Umbra**: Measured on the search term “umbra”.

- [Brabantia profile](/demand/global-en/brands/brabantia)
- [Umbra profile](/demand/global-en/brands/umbra)
- [All bathroom accessory brands worldwide](/demand/global-en/categories/bathroom-accessory-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brabantia or Umbra?

In August 2026, Brabantia and Umbra were level on Share of Search among bathroom accessory brands worldwide, with an estimated 135K branded searches each, at 24.5% estimated Share of Search each.

## Cite this page

Brandwave. "Brabantia vs Umbra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brabantia-vs-umbra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brabantia-vs-umbra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.