--- title: "Brabantia vs Simplehuman: Which is searched more?" description: "Is Brabantia or Simplehuman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trash can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brabantia-vs-simplehuman" publisher: "Brandwave" --- # Brabantia vs Simplehuman: Which is searched more? Is Brabantia or Simplehuman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trash can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brabantia and Simplehuman - **Competitive set**: Trash can brands - **Market**: Global - **Month measured**: Sep 2026 - **Brabantia Share of Search**: 34.4% - **Simplehuman Share of Search**: 15.5% ## Is Brabantia or Simplehuman more popular in search? - In September 2026, Brabantia had more branded searches than Simplehuman among trash can brands worldwide. Brabantia had about 110,000 branded searches, while Simplehuman had 49,500. Brabantia made up 34.4% of all trash can brand searches we track, and Simplehuman accounted for 15.5%. - Brabantia was ahead of Simplehuman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brabantia’s share of searches among trash can brands worldwide moved from 26.9% to 34.4%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Simplehuman’s share of searches among trash can brands worldwide moved from 14.7% to 15.5%, and its estimated monthly branded searches held steady at 49.5K. ## Top trash can brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simplehuman appeared in all five answers. Brabantia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simplehuman was listed before Brabantia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simplehuman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rubbermaid | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Brabantia | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | iTouchless | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Joseph Joseph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Munchkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trash can brands - Asked ChatGPT "Which trash can brand should I buy?": 1. Simplehuman, 2. Rubbermaid, 3. Brabantia - Asked ChatGPT "What are the best trash can brands?": 1. Simplehuman, 2. Rubbermaid, 3. iTouchless - Asked ChatGPT "What's the best trash can brand for a kitchen?": 1. Simplehuman, 2. Brabantia, 3. Rubbermaid, 4. iTouchless - Searched Google, AI Overview "kitchen trash can": 1. Simplehuman - Searched Google, AI Overview "stainless steel trash can": 1. Simplehuman Not named in any answer: Joseph Joseph and Munchkin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for trash can brands worldwide in September 2026? - In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches. - In September 2026, Brabantia gained share of searches among trash can brands worldwide, from 33.3% to 34.4%. - In September 2026, Simplehuman lost share of searches among trash can brands worldwide, from 18.3% to 15.5%. ## Month by month | Month | Brabantia estimated searches | Brabantia Share of Search | Brabantia rank | Simplehuman estimated searches | Simplehuman Share of Search | Simplehuman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 26.9% | 2 | 49.5K | 14.7% | 4 | | Nov 2025 | 110K | 27.7% | 2 | 60.5K | 15.2% | 4 | | Dec 2025 | 90.5K | 23.1% | 2 | 74K | 18.9% | 3 | | Jan 2026 | 110K | 26.8% | 2 | 74K | 18% | 3 | | Feb 2026 | 110K | 30.9% | 2 | 60.5K | 17% | 3 | | Mar 2026 | 135K | 34.5% | 1 | 60.5K | 15.4% | 4 | | Apr 2026 | 110K | 30% | 2 | 60.5K | 16.5% | 4 | | May 2026 | 135K | 36.8% | 1 | 60.5K | 16.5% | 4 | | Jun 2026 | 90.5K | 30.1% | 2 | 49.5K | 16.5% | 4 | | Jul 2026 | 110K | 33.3% | 1 | 60.5K | 18.3% | 3 | | Aug 2026 | 135K | 33.3% | 1 | 74K | 18.3% | 3 | | Sep 2026 | 110K | 34.4% | 1 | 49.5K | 15.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Brabantia’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brabantia**: Measured on the search term “brabantia”. - **Simplehuman**: Measured on the search term “simplehuman”. - [Brabantia profile](/demand/global-en/brands/brabantia) - [Simplehuman profile](/demand/global-en/brands/simplehuman) - [All trash can brands worldwide](/demand/global-en/categories/trash-can-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brabantia or Simplehuman more popular in search? In September 2026, Brabantia had more branded searches than Simplehuman among trash can brands worldwide. Brabantia had about 110,000 branded searches, while Simplehuman had 49,500. Brabantia made up 34.4% of all trash can brand searches we track, and Simplehuman accounted for 15.5%. ## Cite this page Brandwave. "Brabantia vs Simplehuman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brabantia-vs-simplehuman This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brabantia-vs-simplehuman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.