---
title: "Brabantia vs Oates: Which is searched more?"
description: "Which is more popular in search, Brabantia or Oates? Compare estimated monthly branded-search demand and Share of Search inside the Cleaning tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brabantia-vs-oates"
publisher: "Brandwave"
---

# Brabantia vs Oates: Which is searched more?

Which is more popular in search, Brabantia or Oates? Compare estimated monthly branded-search demand and Share of Search inside the Cleaning tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brabantia and Oates
- **Competitive set**: Cleaning tool brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brabantia Share of Search**: 33.8%
- **Oates Share of Search**: 4.5%

## Which is more popular in search, Brabantia or Oates?

- In September 2026, Brabantia had more branded searches than Oates among cleaning tool brands worldwide. Brabantia was estimated to have 110K branded searches compared to Oates’ 14.8K, and held a 33.8% Share of Search versus Oates’ 4.5%.
- Brabantia was ahead of Oates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among cleaning tool brands worldwide moved from 29.8% to 33.8%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide moved from 4% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

## How did search popularity change for cleaning tool brands worldwide in September 2026?

- In September 2026, Oates gained estimated Share of Search among cleaning tool brands worldwide, from 3.9% to 4.5%.
- In September 2026, Brabantia lost estimated Share of Search among cleaning tool brands worldwide, from 43.3% to 33.8%.

## Month by month

| Month | Brabantia estimated searches | Brabantia Share of Search | Brabantia rank | Oates estimated searches | Oates Share of Search | Oates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 29.8% | 2 | 12.1K | 4% | 3 |
| Nov 2025 | 110K | 33.8% | 2 | 14.8K | 4.5% | 3 |
| Dec 2025 | 90.5K | 29.5% | 2 | 14.8K | 4.8% | 3 |
| Jan 2026 | 110K | 33.8% | 2 | 14.8K | 4.5% | 3 |
| Feb 2026 | 110K | 34% | 2 | 12.1K | 3.7% | 3 |
| Mar 2026 | 135K | 38.5% | 2 | 14.8K | 4.2% | 3 |
| Apr 2026 | 110K | 38.3% | 2 | 12.1K | 4.2% | 3 |
| May 2026 | 135K | 43.3% | 2 | 12.1K | 3.9% | 3 |
| Jun 2026 | 90.5K | 33.5% | 2 | 14.8K | 5.5% | 3 |
| Jul 2026 | 110K | 38.3% | 2 | 12.1K | 4.2% | 3 |
| Aug 2026 | 135K | 43.3% | 2 | 12.1K | 3.9% | 3 |
| Sep 2026 | 110K | 33.8% | 2 | 14.8K | 4.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brabantia’s and Oates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brabantia**: Measured on the search term “brabantia”.
- **Oates**: Measured on the search term “oates”.

- [Brabantia profile](/demand/global-en/brands/brabantia)
- [Oates profile](/demand/global-en/brands/oates)
- [All cleaning tool brands worldwide](/demand/global-en/categories/cleaning-tool-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brabantia or Oates?

In September 2026, Brabantia had more branded searches than Oates among cleaning tool brands worldwide. Brabantia was estimated to have 110K branded searches compared to Oates’ 14.8K, and held a 33.8% Share of Search versus Oates’ 4.5%.

## Cite this page

Brandwave. "Brabantia vs Oates: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brabantia-vs-oates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brabantia-vs-oates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.