---
title: "Brabantia vs Moen: Which is searched more?"
description: "Is Brabantia or Moen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brabantia-vs-moen"
publisher: "Brandwave"
---

# Brabantia vs Moen: Which is searched more?

Is Brabantia or Moen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brabantia and Moen
- **Competitive set**: Bathroom accessory brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brabantia Share of Search**: 13%
- **Moen Share of Search**: 13%

## Is Brabantia or Moen more popular in search?

- In September 2026, Brabantia and Moen were level in searches among bathroom accessory brands worldwide, with an estimated 110K branded searches each, at 13% of the total each.
- The lead changed hands 3 times in the 12 months ending September 2026: Brabantia took it in March 2026, Moen took it in June 2026, Brabantia took it in August 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among bathroom accessory brands worldwide moved from 10.6% to 13%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Moen’s share of searches among bathroom accessory brands worldwide moved from 12.9% to 13%, and its estimated monthly branded searches held steady at 110K.

## Top bathroom accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Moen was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Brabantia did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kohler | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Moen | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Yamazaki | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Umbra | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Gatco | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Brabantia | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Joseph Joseph | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| InterDesign | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Croydex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about bathroom accessory brands

- Asked ChatGPT "Which bathroom accessory brand should I buy?": 1. Moen, 2. Kohler, 3. Gatco
- Asked ChatGPT "What are the best bathroom accessory brands?": 1. Kohler, 2. Moen, 3. Gatco, 4. Umbra
- Asked ChatGPT "What's the best bathroom accessory brand for modern bathroom storage?": 1. Yamazaki, 2. Umbra, 3. Kohler
- Searched Google, AI Overview "bathroom accessory brands": 1. Moen

Not named in any answer: Brabantia, Joseph Joseph, InterDesign and Croydex.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for bathroom accessory brands worldwide in September 2026?

- In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.
- In September 2026, Moen gained share of searches among bathroom accessory brands worldwide, from 12.3% to 13%.
- In September 2026, Brabantia lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

## Month by month

| Month | Brabantia estimated searches | Brabantia Share of Search | Brabantia rank | Moen estimated searches | Moen Share of Search | Moen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 10.6% | 5 | 110K | 12.9% | 4 |
| Nov 2025 | 110K | 11.8% | 4 | 110K | 11.8% | 5 |
| Dec 2025 | 90.5K | 10.9% | 4 | 90.5K | 10.9% | 5 |
| Jan 2026 | 110K | 12.1% | 4 | 110K | 12.1% | 5 |
| Feb 2026 | 110K | 13.7% | 4 | 110K | 13.7% | 5 |
| Mar 2026 | 135K | 15% | 2 | 110K | 12.2% | 5 |
| Apr 2026 | 110K | 12.2% | 4 | 110K | 12.2% | 5 |
| May 2026 | 135K | 16.8% | 2 | 110K | 13.7% | 5 |
| Jun 2026 | 90.5K | 11.9% | 5 | 110K | 14.5% | 4 |
| Jul 2026 | 110K | 14.1% | 3 | 110K | 14.1% | 5 |
| Aug 2026 | 135K | 15% | 2 | 110K | 12.3% | 5 |
| Sep 2026 | 110K | 13% | 3 | 110K | 13% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brabantia’s and Moen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brabantia**: Measured on the search term “brabantia”.
- **Moen**: Measured on the search term “moen”.

- [Brabantia profile](/demand/global-en/brands/brabantia)
- [Moen profile](/demand/global-en/brands/moen)
- [All bathroom accessory brands worldwide](/demand/global-en/categories/bathroom-accessory-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Brabantia or Moen more popular in search?

In September 2026, Brabantia and Moen were level in searches among bathroom accessory brands worldwide, with an estimated 110K branded searches each, at 13% of the total each.

## Cite this page

Brandwave. "Brabantia vs Moen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brabantia-vs-moen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brabantia-vs-moen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
