---
title: "Brabantia vs Hill's: Which is searched more?"
description: "Which is more popular in search, Brabantia or Hill's? Compare estimated monthly branded-search demand and Share of Search inside the Clothes line brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brabantia-vs-hills"
publisher: "Brandwave"
---

# Brabantia vs Hill's: Which is searched more?

Which is more popular in search, Brabantia or Hill's? Compare estimated monthly branded-search demand and Share of Search inside the Clothes line brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brabantia and Hill's
- **Competitive set**: Clothes line brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brabantia Share of Search**: 17.7%
- **Hill's Share of Search**: 72.4%

## Which is more popular in search, Brabantia or Hill's?

- In September 2026, Hill's had more branded searches than Brabantia among clothes line brands worldwide. Hill's was estimated to have 450K branded searches compared to Brabantia’s 110K, and held a 72.4% Share of Search versus Brabantia’s 17.7%.
- Hill's was ahead of Brabantia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among clothes line brands worldwide moved from 12.9% to 17.7%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among clothes line brands worldwide moved from 78.5% to 72.4%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for clothes line brands worldwide in September 2026?

- In September 2026, Hill's gained estimated Share of Search among clothes line brands worldwide, from 69.8% to 72.4%.
- In September 2026, Brabantia lost estimated Share of Search among clothes line brands worldwide, from 20.9% to 17.7%.

## Month by month

| Month | Brabantia estimated searches | Brabantia Share of Search | Brabantia rank | Hill's estimated searches | Hill's Share of Search | Hill's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 12.9% | 2 | 550K | 78.5% | 1 |
| Nov 2025 | 110K | 14.8% | 2 | 550K | 74.1% | 1 |
| Dec 2025 | 90.5K | 14.9% | 2 | 450K | 74.1% | 1 |
| Jan 2026 | 110K | 15.3% | 2 | 550K | 76.4% | 1 |
| Feb 2026 | 110K | 17.8% | 2 | 450K | 72.8% | 1 |
| Mar 2026 | 135K | 21.2% | 2 | 450K | 70.7% | 1 |
| Apr 2026 | 110K | 18% | 2 | 450K | 73.7% | 1 |
| May 2026 | 135K | 21% | 2 | 450K | 70% | 1 |
| Jun 2026 | 90.5K | 15.4% | 2 | 450K | 76.5% | 1 |
| Jul 2026 | 110K | 18.1% | 2 | 450K | 73.9% | 1 |
| Aug 2026 | 135K | 20.9% | 2 | 450K | 69.8% | 1 |
| Sep 2026 | 110K | 17.7% | 2 | 450K | 72.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brabantia’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brabantia**: Measured on the search term “brabantia”.
- **Hill's**: Measured on the search term “hill's”.

- [Brabantia profile](/demand/global-en/brands/brabantia)
- [Hill's profile](/demand/global-en/brands/hills)
- [All clothes line brands worldwide](/demand/global-en/categories/clothes-line-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brabantia or Hill's?

In September 2026, Hill's had more branded searches than Brabantia among clothes line brands worldwide. Hill's was estimated to have 450K branded searches compared to Brabantia’s 110K, and held a 72.4% Share of Search versus Brabantia’s 17.7%.

## Cite this page

Brandwave. "Brabantia vs Hill's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brabantia-vs-hills

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brabantia-vs-hills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.