--- title: "Boye vs Susan Bates: Which is searched more?" description: "Is Boye or Susan Bates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crochet hooks brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boye-vs-susan-bates" publisher: "Brandwave" --- # Boye vs Susan Bates: Which is searched more? Is Boye or Susan Bates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crochet hooks brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boye and Susan Bates - **Competitive set**: Crochet hooks brands - **Market**: Global - **Month measured**: Sep 2026 - **Boye Share of Search**: 7.6% - **Susan Bates Share of Search**: 0.28% ## Is Boye or Susan Bates more popular in search? - In September 2026, Boye had more branded searches than Susan Bates among crochet hooks brands worldwide. Boye had about 27,100 branded searches, while Susan Bates had 1,000. Boye made up 7.6% of all crochet hooks brand searches we track, and Susan Bates accounted for 0.28%. - Boye was ahead of Susan Bates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boye’s share of searches among crochet hooks brands worldwide moved from 3% to 7.6%, and its estimated monthly branded searches moved from 12.1K to 27.1K. - Across the 12 months ending September 2026, Susan Bates’ share of searches among crochet hooks brands worldwide moved from 0.32% to 0.28%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top crochet hooks brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Susan Bates appeared in all five answers. Boye was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Susan Bates was listed before Boye in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clover | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Susan Bates | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tulip | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Boye | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Addi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KnitPro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crochet hooks brands - Asked ChatGPT "Which crochet hooks brand should I buy?": 1. Clover, 2. Tulip, 3. Susan Bates, 4. Boye - Asked ChatGPT "What are the best crochet hooks brands?": 1. Clover, 2. Tulip, 3. Susan Bates, 4. Boye - Asked ChatGPT "What's the best crochet hooks brand for comfortable handcrafting?": 1. Clover, 2. Tulip, 3. Susan Bates - Searched Google, AI Overview "crochet hooks": 1. Susan Bates, 2. Clover, 3. Boye - Searched Google, AI Overview "ergonomic crochet hooks": 1. Clover, 2. Susan Bates, 3. Boye Not named in any answer: Addi and KnitPro. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crochet hooks brands worldwide in September 2026? - In September 2026, Boye gained share of searches among crochet hooks brands worldwide, from 5.3% to 7.6%. - In September 2026, Susan Bates rose from 6th to 5th among crochet hooks brands worldwide. ## Month by month | Month | Boye estimated searches | Boye Share of Search | Boye rank | Susan Bates estimated searches | Susan Bates Share of Search | Susan Bates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 3% | 3 | 1.3K | 0.32% | 5 | | Nov 2025 | 12.1K | 2.9% | 3 | 1.3K | 0.31% | 5 | | Dec 2025 | 14.8K | 3.5% | 3 | 1.3K | 0.31% | 5 | | Jan 2026 | 18.1K | 5% | 3 | 1.6K | 0.44% | 5 | | Feb 2026 | 18.1K | 5.2% | 3 | 1.3K | 0.37% | 5 | | Mar 2026 | 18.1K | 4.4% | 3 | 1.3K | 0.31% | 5 | | Apr 2026 | 18.1K | 5.3% | 2 | 1K | 0.29% | 5 | | May 2026 | 14.8K | 4.4% | 2 | 1K | 0.3% | 5 | | Jun 2026 | 14.8K | 4.4% | 2 | 880 | 0.26% | 6 | | Jul 2026 | 14.8K | 4.4% | 2 | 1K | 0.29% | 5 | | Aug 2026 | 18.1K | 5.3% | 2 | 1K | 0.29% | 6 | | Sep 2026 | 27.1K | 7.6% | 2 | 1K | 0.28% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Boye’s and Susan Bates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boye**: Measured on the search term “boye”. - **Susan Bates**: Measured on the search term “susan bates”. - [Boye profile](/demand/global-en/brands/boye) - [Susan Bates profile](/demand/global-en/brands/susan-bates) - [All crochet hooks brands worldwide](/demand/global-en/categories/crochet-hooks-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boye or Susan Bates more popular in search? In September 2026, Boye had more branded searches than Susan Bates among crochet hooks brands worldwide. Boye had about 27,100 branded searches, while Susan Bates had 1,000. Boye made up 7.6% of all crochet hooks brand searches we track, and Susan Bates accounted for 0.28%. ## Cite this page Brandwave. "Boye vs Susan Bates: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boye-vs-susan-bates This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boye-vs-susan-bates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.