--- title: "Bowflex vs STEPR: Which is searched more?" description: "Is Bowflex or STEPR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stair climber brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bowflex-vs-stepr" publisher: "Brandwave" --- # Bowflex vs STEPR: Which is searched more? Is Bowflex or STEPR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stair climber brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bowflex and STEPR - **Competitive set**: Stair climber brands - **Market**: Global - **Month measured**: Sep 2026 - **Bowflex Share of Search**: 4.5% - **STEPR Share of Search**: 0.49% ## Is Bowflex or STEPR more popular in search? - In September 2026, Bowflex had more branded searches than STEPR among stair climber brands worldwide. Bowflex had about 90,500 branded searches, while STEPR had 9,900. Bowflex made up 4.5% of all stair climber brand searches we track, and STEPR accounted for 0.49%. - Bowflex was ahead of STEPR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bowflex’s share of searches among stair climber brands worldwide moved from 3.5% to 4.5%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, STEPR’s share of searches among stair climber brands worldwide moved from 1% to 0.49%, and its estimated monthly branded searches moved from 27.1K to 9.9K. ## Top stair climber brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, STEPR appeared in all five answers. Bowflex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. STEPR was listed before Bowflex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | STEPR | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | StairMaster | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NordicTrack | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sunny Health and Fitness | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bowflex | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Life Fitness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stair climber brands - Asked ChatGPT "Which stair climber brand should I buy?": 1. StairMaster, 2. STEPR, 3. Sunny Health and Fitness - Asked ChatGPT "What are the best stair climber brands?": 1. StairMaster, 2. STEPR, 3. NordicTrack, 4. Sunny Health and Fitness - Asked ChatGPT "What's the best stair climber brand for a home gym?": 1. StairMaster, 2. STEPR, 3. Bowflex, 4. Sunny Health and Fitness - Searched Google, AI Overview "best stair climber": 1. STEPR, 2. NordicTrack, 3. Sunny Health and Fitness - Searched Google, AI Overview "stair climber for home": 1. STEPR Not named in any answer: Peloton, Life Fitness and Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stair climber brands worldwide in September 2026? - Bowflex’s share of searches among stair climber brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026. - Estimated monthly branded searches for STEPR worldwide fell 63.5% over 12 measured months, from 27.1K to 9.9K in September 2026. ## Month by month | Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | STEPR estimated searches | STEPR Share of Search | STEPR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 3.5% | 6 | 27.1K | 1% | 7 | | Nov 2025 | 110K | 4% | 6 | 49.5K | 1.8% | 7 | | Dec 2025 | 110K | 4% | 6 | 33.1K | 1.2% | 7 | | Jan 2026 | 110K | 3.4% | 6 | 27.1K | 0.84% | 7 | | Feb 2026 | 90.5K | 3.7% | 6 | 18.1K | 0.74% | 7 | | Mar 2026 | 90.5K | 3.7% | 6 | 18.1K | 0.74% | 7 | | Apr 2026 | 90.5K | 3.8% | 6 | 14.8K | 0.62% | 7 | | May 2026 | 90.5K | 3.9% | 6 | 14.8K | 0.64% | 7 | | Jun 2026 | 74K | 3.5% | 6 | 12.1K | 0.57% | 7 | | Jul 2026 | 90.5K | 4.2% | 6 | 9.9K | 0.46% | 7 | | Aug 2026 | 90.5K | 4.4% | 6 | 12.1K | 0.59% | 7 | | Sep 2026 | 90.5K | 4.5% | 6 | 9.9K | 0.49% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bowflex’s and STEPR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bowflex**: Measured on the search term “bowflex”. - **STEPR**: Measured on the search term “stepr”. - [Bowflex profile](/demand/global-en/brands/bowflex) - [STEPR profile](/demand/global-en/brands/stepr) - [All stair climber brands worldwide](/demand/global-en/categories/stair-climber-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bowflex or STEPR more popular in search? In September 2026, Bowflex had more branded searches than STEPR among stair climber brands worldwide. Bowflex had about 90,500 branded searches, while STEPR had 9,900. Bowflex made up 4.5% of all stair climber brand searches we track, and STEPR accounted for 0.49%. ## Cite this page Brandwave. "Bowflex vs STEPR: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bowflex-vs-stepr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bowflex-vs-stepr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.