---
title: "Bowflex vs Kettler: Which is searched more?"
description: "Which is more popular in search, Bowflex or Kettler? Compare estimated monthly branded-search demand and Share of Search inside the Cross trainer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bowflex-vs-kettler"
publisher: "Brandwave"
---

# Bowflex vs Kettler: Which is searched more?

Which is more popular in search, Bowflex or Kettler? Compare estimated monthly branded-search demand and Share of Search inside the Cross trainer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bowflex and Kettler
- **Competitive set**: Cross trainer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bowflex Share of Search**: 11%
- **Kettler Share of Search**: 3.3%

## Which is more popular in search, Bowflex or Kettler?

- In September 2026, Bowflex had more branded searches than Kettler among cross trainer brands worldwide. Bowflex was estimated to have 90.5K branded searches compared to Kettler’s 27.1K, and held an 11% Share of Search versus Kettler’s 3.3%.
- Bowflex was ahead of Kettler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among cross trainer brands worldwide moved from 9.1% to 11%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Kettler’s estimated Share of Search among cross trainer brands worldwide held steady at 3.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for cross trainer brands worldwide in September 2026?

- In September 2026, Bowflex gained estimated Share of Search among cross trainer brands worldwide, from 10.3% to 11%.
- Kettler’s estimated Share of Search among cross trainer brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in September 2026.

## Month by month

| Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | Kettler estimated searches | Kettler Share of Search | Kettler rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 9.1% | 3 | 33.1K | 3.3% | 4 |
| Nov 2025 | 110K | 9.6% | 3 | 33.1K | 2.9% | 4 |
| Dec 2025 | 110K | 9.3% | 3 | 33.1K | 2.8% | 4 |
| Jan 2026 | 110K | 7.1% | 3 | 40.5K | 2.6% | 4 |
| Feb 2026 | 90.5K | 8.4% | 3 | 33.1K | 3.1% | 4 |
| Mar 2026 | 90.5K | 8.5% | 3 | 40.5K | 3.8% | 4 |
| Apr 2026 | 90.5K | 9% | 3 | 40.5K | 4% | 4 |
| May 2026 | 90.5K | 9% | 3 | 49.5K | 4.9% | 4 |
| Jun 2026 | 74K | 7.5% | 3 | 40.5K | 4.1% | 4 |
| Jul 2026 | 90.5K | 8.8% | 3 | 40.5K | 4% | 4 |
| Aug 2026 | 90.5K | 10.3% | 3 | 33.1K | 3.8% | 4 |
| Sep 2026 | 90.5K | 11% | 3 | 27.1K | 3.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bowflex’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bowflex**: Measured on the search term “bowflex”.
- **Kettler**: Measured on the search term “kettler”.

- [Bowflex profile](/demand/global-en/brands/bowflex)
- [Kettler profile](/demand/global-en/brands/kettler)
- [All cross trainer brands worldwide](/demand/global-en/categories/cross-trainer-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bowflex or Kettler?

In September 2026, Bowflex had more branded searches than Kettler among cross trainer brands worldwide. Bowflex was estimated to have 90.5K branded searches compared to Kettler’s 27.1K, and held an 11% Share of Search versus Kettler’s 3.3%.

## Cite this page

Brandwave. "Bowflex vs Kettler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bowflex-vs-kettler

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bowflex-vs-kettler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.