--- title: "Bowflex vs Concept2: Which is searched more?" description: "Is Bowflex or Concept2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bowflex-vs-concept2" publisher: "Brandwave" --- # Bowflex vs Concept2: Which is searched more? Is Bowflex or Concept2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bowflex and Concept2 - **Competitive set**: Home fitness equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Bowflex Share of Search**: 5.5% - **Concept2 Share of Search**: 3.7% ## Is Bowflex or Concept2 more popular in search? - In September 2026, Bowflex had more branded searches than Concept2 among home fitness equipment brands worldwide. Bowflex had about 90,500 branded searches, while Concept2 had 60,500. Bowflex made up 5.5% of all home fitness equipment brand searches we track, and Concept2 accounted for 3.7%. - Bowflex was ahead of Concept2 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bowflex’s share of searches among home fitness equipment brands worldwide moved from 4.4% to 5.5%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Concept2’s share of searches among home fitness equipment brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches held steady at 60.5K. ## Top home fitness equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Concept2 was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bowflex was listed before Concept2 in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NordicTrack | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rogue Fitness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bowflex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Peloton | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Concept2 | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Titan Fitness | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LifeSpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fitness equipment brands - Asked ChatGPT "Which home fitness equipment brand should I buy?": 1. Rep Fitness, 2. Bowflex, 3. Rogue Fitness, 4. NordicTrack, 5. Titan Fitness - Asked ChatGPT "What are the best home fitness equipment brands?": 1. Rep Fitness, 2. Rogue Fitness, 3. NordicTrack, 4. Concept2, 5. Bowflex, 6. Titan Fitness, 7. Peloton - Asked ChatGPT "What's the best home fitness equipment brand for home workouts?": 1. Rep Fitness, 2. NordicTrack, 3. Peloton, 4. Rogue Fitness, 5. Bowflex - Searched Google, AI Overview "best home gym equipment": 1. Rep Fitness, 2. Bowflex - Searched Google, AI Overview "treadmill brand": 1. NordicTrack, 2. Peloton Not named in any answer: Technogym and LifeSpan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for home fitness equipment brands worldwide in September 2026? Neither Bowflex nor Concept2 moved beyond provider rounding among home fitness equipment brands in Sep 2026. ## Month by month | Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 4.4% | 5 | 60.5K | 3% | 8 | | Nov 2025 | 110K | 4.7% | 6 | 90.5K | 3.8% | 8 | | Dec 2025 | 110K | 4.9% | 5 | 74K | 3.3% | 8 | | Jan 2026 | 110K | 4.6% | 5 | 90.5K | 3.8% | 6 | | Feb 2026 | 90.5K | 4.9% | 5 | 60.5K | 3.2% | 8 | | Mar 2026 | 90.5K | 4.7% | 5 | 60.5K | 3.2% | 8 | | Apr 2026 | 90.5K | 4.9% | 5 | 60.5K | 3.3% | 8 | | May 2026 | 90.5K | 5% | 5 | 60.5K | 3.4% | 8 | | Jun 2026 | 74K | 4.6% | 5 | 49.5K | 3.1% | 8 | | Jul 2026 | 90.5K | 5.5% | 5 | 49.5K | 3% | 8 | | Aug 2026 | 90.5K | 5.4% | 5 | 60.5K | 3.6% | 8 | | Sep 2026 | 90.5K | 5.5% | 5 | 60.5K | 3.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bowflex’s and Concept2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bowflex**: Measured on the search term “bowflex”. - **Concept2**: Measured on the search term “concept2”. - [Bowflex profile](/demand/global-en/brands/bowflex) - [Concept2 profile](/demand/global-en/brands/concept2) - [All home fitness equipment brands worldwide](/demand/global-en/categories/fitness-equipment-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bowflex or Concept2 more popular in search? In September 2026, Bowflex had more branded searches than Concept2 among home fitness equipment brands worldwide. Bowflex had about 90,500 branded searches, while Concept2 had 60,500. Bowflex made up 5.5% of all home fitness equipment brand searches we track, and Concept2 accounted for 3.7%. ## Cite this page Brandwave. "Bowflex vs Concept2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bowflex-vs-concept2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bowflex-vs-concept2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.