---
title: "Bowers & Wilkins vs Sennheiser: Which is more popular by branded search?"
description: "Which is more popular in search, Bowers & Wilkins or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bowers-wilkins-vs-sennheiser"
publisher: "Brandwave"
---

# Bowers & Wilkins vs Sennheiser: Which is more popular by branded search?

Which is more popular in search, Bowers & Wilkins or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bowers & Wilkins and Sennheiser
- **Competitive set**: Over-ear headphone brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bowers & Wilkins Share of Search**: 10.5%
- **Sennheiser Share of Search**: 5.6%

## Which is more popular in search, Bowers & Wilkins or Sennheiser?

- In August 2026, Bowers & Wilkins had more branded searches than Sennheiser among over-ear headphone brands worldwide. Bowers & Wilkins was estimated to have 187K branded searches compared to Sennheiser’s 100K, and held a 10.5% Share of Search versus Sennheiser’s 5.6%.
- Bowers & Wilkins was ahead of Sennheiser in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bowers & Wilkins’ estimated Share of Search among over-ear headphone brands worldwide moved from 11.3% to 10.5%, and its estimated monthly branded searches moved from 219K to 187K.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide moved from 6.3% to 5.6%, and its estimated monthly branded searches moved from 123K to 100K.

## How did search popularity change for over-ear headphone brands worldwide in August 2026?

- In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.
- Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

## Month by month

| Month | Bowers & Wilkins estimated searches | Bowers & Wilkins Share of Search | Bowers & Wilkins rank | Sennheiser estimated searches | Sennheiser Share of Search | Sennheiser rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 219K | 11.3% | 3 | 123K | 6.3% | 5 |
| Nov 2025 | 268K | 9.5% | 3 | 148K | 5.3% | 5 |
| Dec 2025 | 268K | 10.1% | 3 | 123K | 4.6% | 5 |
| Jan 2026 | 219K | 11.1% | 3 | 117K | 5.9% | 5 |
| Feb 2026 | 183K | 11.5% | 3 | 100K | 6.3% | 5 |
| Mar 2026 | 183K | 11.2% | 3 | 117K | 7.2% | 5 |
| Apr 2026 | 180K | 11.5% | 3 | 96.3K | 6.1% | 5 |
| May 2026 | 219K | 12.9% | 3 | 105K | 6.2% | 5 |
| Jun 2026 | 223K | 13.2% | 3 | 100K | 5.9% | 5 |
| Jul 2026 | 192K | 11.5% | 3 | 100K | 6% | 5 |
| Aug 2026 | 187K | 10.5% | 3 | 100K | 5.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bowers & Wilkins’ and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bowers & Wilkins**: Measured on the search terms “bowers & wilkins”, “bowers & wilkins headphone”, “bowers wilkins”, “bowers&wilkins” and “bowerswilkins com”, summed into one figure.
- **Sennheiser**: Measured on the search terms “headphone sennheiser”, “sennheiser com”, “sennheiser headphones” and “sennheiser momentum”, summed into one figure.

- [Bowers & Wilkins profile](/demand/global-en/brands/bowers-wilkins)
- [Sennheiser profile](/demand/global-en/brands/sennheiser)
- [All over-ear headphone brands worldwide](/demand/global-en/categories/over-ear-headphone-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bowers & Wilkins or Sennheiser?

In August 2026, Bowers & Wilkins had more branded searches than Sennheiser among over-ear headphone brands worldwide. Bowers & Wilkins was estimated to have 187K branded searches compared to Sennheiser’s 100K, and held a 10.5% Share of Search versus Sennheiser’s 5.6%.

## Cite this page

Brandwave. "Bowers & Wilkins vs Sennheiser: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bowers-wilkins-vs-sennheiser

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bowers-wilkins-vs-sennheiser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.