--- title: "Bowers & Wilkins vs Jabra: Which is searched more?" description: "Is Bowers & Wilkins or Jabra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bowers-wilkins-vs-jabra" publisher: "Brandwave" --- # Bowers & Wilkins vs Jabra: Which is searched more? Is Bowers & Wilkins or Jabra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bowers & Wilkins and Jabra - **Competitive set**: Headphone brands - **Market**: Global - **Month measured**: Sep 2026 - **Bowers & Wilkins Share of Search**: 0.1% - **Jabra Share of Search**: 0.87% ## Is Bowers & Wilkins or Jabra more popular in search? - In September 2026, Jabra had more branded searches than Bowers & Wilkins among headphone brands worldwide. Jabra had about 188,000 branded searches, while Bowers & Wilkins had 22,500. Jabra made up 0.87% of all headphone brand searches we track, and Bowers & Wilkins accounted for 0.1%. - Jabra was ahead of Bowers & Wilkins in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among headphone brands worldwide held steady at 0.1%, and its estimated monthly branded searches moved from 23.5K to 22.5K. - Across the 12 months ending September 2026, Jabra’s share of searches among headphone brands worldwide moved from 0.88% to 0.87%, and its estimated monthly branded searches moved from 204K to 188K. ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bowers & Wilkins was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jabra did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sennheiser | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Soundcore | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Bowers & Wilkins | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Apple AirPods | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Audio-Technica | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | JBL | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Beats | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Beyerdynamic | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BuddyPhones | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphone brand should I buy?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. Audio-Technica, 6. Bowers & Wilkins, 7. Soundcore, 8. JBL, 9. Beats, 10. Beyerdynamic - Asked ChatGPT "What's the best headphone brand for everyday listening?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore, 5. Apple AirPods - Searched Google, AI Overview "best headphones": 1. Sony, 2. Bose, 3. Bowers & Wilkins, 4. Sennheiser - Searched Google, AI Overview "best earbuds": 1. Bose, 2. Sony, 3. Apple AirPods, 4. Soundcore Not named in any answer: Skullcandy, Samsung, Marshall, Jabra and BuddyPhones. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for headphone brands worldwide in September 2026? Neither Bowers & Wilkins nor Jabra moved beyond provider rounding among headphone brands in Sep 2026. ## Month by month | Month | Bowers & Wilkins estimated searches | Bowers & Wilkins Share of Search | Bowers & Wilkins rank | Jabra estimated searches | Jabra Share of Search | Jabra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.5K | 0.1% | 12 | 204K | 0.88% | 11 | | Nov 2025 | 27.6K | 0.09% | 12 | 204K | 0.68% | 11 | | Dec 2025 | 27.6K | 0.09% | 12 | 193K | 0.64% | 11 | | Jan 2026 | 22.5K | 0.11% | 12 | 188K | 0.89% | 11 | | Feb 2026 | 22.5K | 0.13% | 12 | 187K | 1.1% | 11 | | Mar 2026 | 22.5K | 0.12% | 12 | 187K | 0.98% | 11 | | Apr 2026 | 18.4K | 0.11% | 12 | 170K | 1% | 11 | | May 2026 | 21.7K | 0.13% | 12 | 170K | 1% | 11 | | Jun 2026 | 26.6K | 0.15% | 12 | 170K | 0.99% | 11 | | Jul 2026 | 30.7K | 0.18% | 12 | 165K | 0.96% | 11 | | Aug 2026 | 26.6K | 0.14% | 12 | 176K | 0.93% | 11 | | Sep 2026 | 22.5K | 0.1% | 12 | 188K | 0.87% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Bowers & Wilkins’ and Jabra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bowers & Wilkins**: Measured on the search terms “bowers wilkins earbuds” and “bowers wilkins headphones”, summed into one figure. - **Jabra**: Measured on the search terms “jabra earbuds”, “jabra earphones”, “jabra elite”, “jabra headphones” and “jabra headset”, summed into one figure. - [Bowers & Wilkins profile](/demand/global-en/brands/bowers-wilkins) - [Jabra profile](/demand/global-en/brands/jabra) - [All headphone brands worldwide](/demand/global-en/categories/headphone-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bowers & Wilkins or Jabra more popular in search? In September 2026, Jabra had more branded searches than Bowers & Wilkins among headphone brands worldwide. Jabra had about 188,000 branded searches, while Bowers & Wilkins had 22,500. Jabra made up 0.87% of all headphone brand searches we track, and Bowers & Wilkins accounted for 0.1%. ## Cite this page Brandwave. "Bowers & Wilkins vs Jabra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bowers-wilkins-vs-jabra This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bowers-wilkins-vs-jabra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.