--- title: "Bounce Curl vs Cantu: Which is more popular?" description: "Is Bounce Curl or Cantu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curly hair product brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bounce-curl-vs-cantu" publisher: "Brandwave" --- # Bounce Curl vs Cantu: Which is more popular? Is Bounce Curl or Cantu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curly hair product brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bounce Curl and Cantu - **Competitive set**: Curly hair product brands - **Market**: Global - **Month measured**: Oct 2026 - **Bounce Curl Share of Search**: 13.7% - **Cantu Share of Search**: 30.5% ## Is Bounce Curl or Cantu more popular in search? - In October 2026, Cantu had more branded searches than Bounce Curl among curly hair product brands worldwide. Cantu had about 110,000 branded searches, while Bounce Curl had 49,500. Cantu made up 30.5% of all curly hair product brand searches we track, and Bounce Curl accounted for 13.7%. - Cantu was ahead of Bounce Curl in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Bounce Curl’s share of searches among curly hair product brands worldwide moved from 16.4% to 13.7%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending October 2026, Cantu’s share of searches among curly hair product brands worldwide moved from 24.4% to 30.5%, and its estimated monthly branded searches held steady at 110K. ## Top curly hair product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Bounce Curl nor Cantu showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ouidad | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Not Your Mother's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Curlsmith | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mielle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Briogeo | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Cantu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bounce Curl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PATTERN Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DevaCurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kinky-Curly | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Uncle Funky's Daughter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jessicurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about curly hair product brands - Asked ChatGPT "Which curly hair products should I use?": 1. Not Your Mother's, 2. Ouidad - Asked ChatGPT "What are the best curly hair product brands?": 1. Curlsmith, 2. Ouidad, 3. Not Your Mother's, 4. Mielle, 5. Briogeo - Asked ChatGPT "What's the best curl cream for frizzy hair?": 1. Ouidad, 2. Curlsmith - Searched Google, AI Overview "best curly hair products": 1. Briogeo, 2. Curlsmith, 3. Kinky-Curly, 4. Mielle Not named in any answer: Cantu, Bounce Curl, PATTERN Beauty, DevaCurl, Uncle Funky's Daughter and Jessicurl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for curly hair product brands worldwide in October 2026? - In October 2026, Cantu lost share of searches among curly hair product brands worldwide, from 31.1% to 30.5%. - Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026. ## How has branded search for Bounce Curl and Cantu changed worldwide over the last 12 months? | Month | Bounce Curl estimated searches | Bounce Curl Share of Search | Bounce Curl rank | Cantu estimated searches | Cantu Share of Search | Cantu rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74K | 16.4% | 2 | 110K | 24.4% | 1 | | Dec 2025 | 74K | 17.5% | 2 | 110K | 26% | 1 | | Jan 2026 | 60.5K | 15.8% | 2 | 110K | 28.7% | 1 | | Feb 2026 | 60.5K | 16.2% | 2 | 110K | 29.5% | 1 | | Mar 2026 | 74K | 17.8% | 2 | 110K | 26.4% | 1 | | Apr 2026 | 60.5K | 15.8% | 2 | 110K | 28.8% | 1 | | May 2026 | 49.5K | 12.7% | 3 | 135K | 34.5% | 1 | | Jun 2026 | 49.5K | 13.5% | 3 | 110K | 30% | 1 | | Jul 2026 | 49.5K | 12.8% | 3 | 110K | 28.5% | 1 | | Aug 2026 | 49.5K | 12.9% | 3 | 110K | 28.7% | 1 | | Sep 2026 | 49.5K | 14% | 2 | 110K | 31.1% | 1 | | Oct 2026 | 49.5K | 13.7% | 2 | 110K | 30.5% | 1 | ## How are Bounce Curl’s and Cantu’s branded searches counted? Brandwave collects information about searches that people make online using Bounce Curl’s and Cantu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bounce Curl**: Measured on the search term “bounce curl”. - **Cantu**: Measured on the search term “cantu”. - [Bounce Curl profile](/demand/global-en/brands/bounce-curl) - [Cantu profile](/demand/global-en/brands/cantu) - [All curly hair product brands worldwide](/demand/global-en/categories/curly-hair-product-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bounce Curl or Cantu more popular in search? In October 2026, Cantu had more branded searches than Bounce Curl among curly hair product brands worldwide. Cantu had about 110,000 branded searches, while Bounce Curl had 49,500. Cantu made up 30.5% of all curly hair product brand searches we track, and Bounce Curl accounted for 13.7%. ## Cite this page Brandwave. "Bounce Curl vs Cantu: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/bounce-curl-vs-cantu This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bounce-curl-vs-cantu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.