--- title: "Boulevard vs Fresha: Which is searched more?" description: "Is Boulevard or Fresha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/boulevard-vs-fresha" publisher: "Brandwave" --- # Boulevard vs Fresha: Which is searched more? Is Boulevard or Fresha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boulevard and Fresha - **Competitive set**: Salon booking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Boulevard Share of Search**: 0.03% - **Fresha Share of Search**: 24.4% ## Is Boulevard or Fresha more popular in search? - In September 2026, Fresha had more branded searches than Boulevard among salon booking platforms worldwide. Fresha had about 259,000 branded searches, while Boulevard had 320. Fresha made up 24.4% of all salon booking platform searches we track, and Boulevard accounted for 0.03%. - Fresha was ahead of Boulevard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boulevard’s share of searches among salon booking platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending September 2026, Fresha’s share of searches among salon booking platforms worldwide moved from 23.5% to 24.4%, and its estimated monthly branded searches moved from 257K to 259K. ## Top salon booking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fresha appeared in all four answers. Boulevard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fresha was listed before Boulevard in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GlossGenius | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Vagaro | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Square Appointments | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Fresha | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Boulevard | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Booksy | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Phorest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Timely | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about salon booking platforms - Asked ChatGPT "Which salon booking platform should I use?": 1. GlossGenius, 2. Vagaro, 3. Square Appointments, 4. Fresha, 5. Boulevard - Asked ChatGPT "What are the best salon booking platforms?": 1. Vagaro, 2. GlossGenius, 3. Square Appointments, 4. Fresha, 5. Booksy, 6. Boulevard - Asked ChatGPT "What's the best salon booking platform for a salon?": 1. GlossGenius, 2. Vagaro, 3. Square Appointments, 4. Fresha, 5. Boulevard - Searched Google, AI Overview "salon booking software": 1. Square Appointments, 2. GlossGenius, 3. Vagaro, 4. Fresha Not named in any answer: Phorest and Timely. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for salon booking platforms worldwide in September 2026? Neither Boulevard nor Fresha moved beyond provider rounding among salon booking platforms in Sep 2026. ## Month by month | Month | Boulevard estimated searches | Boulevard Share of Search | Boulevard rank | Fresha estimated searches | Fresha Share of Search | Fresha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.03% | 8 | 257K | 23.5% | 2 | | Nov 2025 | 320 | 0.03% | 8 | 212K | 21% | 2 | | Dec 2025 | 320 | 0.03% | 8 | 212K | 21.1% | 2 | | Jan 2026 | 390 | 0.04% | 8 | 257K | 23.1% | 2 | | Feb 2026 | 390 | 0.04% | 8 | 255K | 24.1% | 2 | | Mar 2026 | 590 | 0.05% | 8 | 257K | 20.8% | 2 | | Apr 2026 | 390 | 0.03% | 8 | 257K | 20.8% | 2 | | May 2026 | 390 | 0.03% | 8 | 314K | 24.4% | 2 | | Jun 2026 | 390 | 0.03% | 8 | 256K | 21.1% | 2 | | Jul 2026 | 390 | 0.03% | 8 | 256K | 21% | 2 | | Aug 2026 | 320 | 0.03% | 8 | 311K | 24.4% | 2 | | Sep 2026 | 320 | 0.03% | 8 | 259K | 24.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Boulevard’s and Fresha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boulevard**: Measured on the search term “boulevard salon software”. - **Fresha**: Measured on the search terms “fresha”, “fresha app”, “fresha booking software”, “fresha salon booking”, “fresha salon software” and “fresha software”, summed into one figure. - [Boulevard profile](/demand/global-en/brands/boulevard) - [Fresha profile](/demand/global-en/brands/fresha) - [All salon booking platforms worldwide](/demand/global-en/categories/salon-booking-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boulevard or Fresha more popular in search? In September 2026, Fresha had more branded searches than Boulevard among salon booking platforms worldwide. Fresha had about 259,000 branded searches, while Boulevard had 320. Fresha made up 24.4% of all salon booking platform searches we track, and Boulevard accounted for 0.03%. ## Cite this page Brandwave. "Boulevard vs Fresha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/boulevard-vs-fresha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/boulevard-vs-fresha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.