--- title: "Bose vs TOZO: Which is searched more?" description: "Is Bose or TOZO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Open-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bose-vs-tozo" publisher: "Brandwave" --- # Bose vs TOZO: Which is searched more? Is Bose or TOZO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Open-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bose and TOZO - **Competitive set**: Open-ear headphone brands - **Market**: Global - **Month measured**: Sep 2026 - **Bose Share of Search**: 7.5% - **TOZO Share of Search**: 1.3% ## Is Bose or TOZO more popular in search? - In September 2026, Bose had more branded searches than TOZO among open-ear headphone brands worldwide. Bose had about 143,000 branded searches, while TOZO had 24,100. Bose made up 7.5% of all open-ear headphone brand searches we track, and TOZO accounted for 1.3%. - Bose was ahead of TOZO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bose’s share of searches among open-ear headphone brands worldwide moved from 10.1% to 7.5%, and its estimated monthly branded searches moved from 176K to 143K. - Across the 12 months ending September 2026, TOZO’s share of searches among open-ear headphone brands worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 28.2K to 24.1K. ## Top open-ear headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bose was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TOZO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shokz | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Soundcore | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Suunto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TOZO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cleer Audio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about open-ear headphone brands - Asked ChatGPT "Which open-ear headphone brand should I buy?": 1. Shokz, 2. Bose, 3. Soundcore - Asked ChatGPT "What are the best open-ear headphone brands?": 1. Shokz, 2. Bose, 3. Soundcore - Asked ChatGPT "What's the best open-ear headphone brand for running and commuting?": 1. Shokz, 2. Bose, 3. Soundcore - Searched Google, AI Overview "best open-ear headphones": 1. Shokz, 2. Bose, 3. Soundcore - Searched Google, AI Overview "headphones for running": 1. Shokz, 2. Soundcore Not named in any answer: Suunto, TOZO and Cleer Audio. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for open-ear headphone brands worldwide in September 2026? - In September 2026, Bose lost share of searches among open-ear headphone brands worldwide, from 8.5% to 7.5%. - Estimated monthly branded searches for TOZO worldwide fell 14.5% over 12 measured months, from 28.2K to 24.1K in September 2026. ## Month by month | Month | Bose estimated searches | Bose Share of Search | Bose rank | TOZO estimated searches | TOZO Share of Search | TOZO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 176K | 10.1% | 4 | 28.2K | 1.6% | 5 | | Nov 2025 | 226K | 10.3% | 4 | 28.3K | 1.3% | 5 | | Dec 2025 | 215K | 10.4% | 4 | 29.4K | 1.4% | 5 | | Jan 2026 | 168K | 9.4% | 4 | 28.2K | 1.6% | 5 | | Feb 2026 | 137K | 8.5% | 4 | 23K | 1.4% | 5 | | Mar 2026 | 162K | 9.1% | 4 | 28.1K | 1.6% | 5 | | Apr 2026 | 137K | 7.8% | 4 | 28.1K | 1.6% | 5 | | May 2026 | 176K | 9.2% | 4 | 24K | 1.3% | 5 | | Jun 2026 | 198K | 10.2% | 4 | 23.1K | 1.2% | 5 | | Jul 2026 | 198K | 10.7% | 4 | 23.1K | 1.2% | 5 | | Aug 2026 | 168K | 8.5% | 4 | 24.2K | 1.2% | 5 | | Sep 2026 | 143K | 7.5% | 4 | 24.1K | 1.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bose’s and TOZO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bose**: Measured on the search terms “bose open earbuds” and “bose ultra open earbuds”, summed into one figure. - **TOZO**: Measured on the search terms “headphones tozo”, “tozo”, “tozo headphones” and “tozo open ear”, summed into one figure. - [Bose profile](/demand/global-en/brands/bose) - [TOZO profile](/demand/global-en/brands/tozo) - [All open-ear headphone brands worldwide](/demand/global-en/categories/open-ear-headphone-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bose or TOZO more popular in search? In September 2026, Bose had more branded searches than TOZO among open-ear headphone brands worldwide. Bose had about 143,000 branded searches, while TOZO had 24,100. Bose made up 7.5% of all open-ear headphone brand searches we track, and TOZO accounted for 1.3%. ## Cite this page Brandwave. "Bose vs TOZO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bose-vs-tozo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bose-vs-tozo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.