---
title: "Bose vs Shokz: Which is searched more?"
description: "Is Bose or Shokz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Open-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bose-vs-shokz"
publisher: "Brandwave"
---

# Bose vs Shokz: Which is searched more?

Is Bose or Shokz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Open-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bose and Shokz
- **Competitive set**: Open-ear headphone brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bose Share of Search**: 7.5%
- **Shokz Share of Search**: 41.9%

## Is Bose or Shokz more popular in search?

- In September 2026, Shokz had more branded searches than Bose among open-ear headphone brands worldwide. Shokz had about 795,000 branded searches, while Bose had 143,000. Shokz made up 41.9% of all open-ear headphone brand searches we track, and Bose accounted for 7.5%.
- Shokz was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among open-ear headphone brands worldwide moved from 10.1% to 7.5%, and its estimated monthly branded searches moved from 176K to 143K.
- Across the 12 months ending September 2026, Shokz’s share of searches among open-ear headphone brands worldwide moved from 38% to 41.9%, and its estimated monthly branded searches moved from 658K to 795K.

## How did search popularity change for open-ear headphone brands worldwide in September 2026?

- In September 2026, Shokz gained share of searches among open-ear headphone brands worldwide, from 40.1% to 41.9%.
- In September 2026, Bose lost share of searches among open-ear headphone brands worldwide, from 8.5% to 7.5%.

## Month by month

| Month | Bose estimated searches | Bose Share of Search | Bose rank | Shokz estimated searches | Shokz Share of Search | Shokz rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 176K | 10.1% | 4 | 658K | 38% | 1 |
| Nov 2025 | 226K | 10.3% | 4 | 973K | 44.3% | 1 |
| Dec 2025 | 215K | 10.4% | 4 | 873K | 42.5% | 1 |
| Jan 2026 | 168K | 9.4% | 4 | 783K | 43.8% | 1 |
| Feb 2026 | 137K | 8.5% | 4 | 658K | 41% | 1 |
| Mar 2026 | 162K | 9.1% | 4 | 776K | 43.7% | 1 |
| Apr 2026 | 137K | 7.8% | 4 | 776K | 44.3% | 1 |
| May 2026 | 176K | 9.2% | 4 | 803K | 41.8% | 1 |
| Jun 2026 | 198K | 10.2% | 4 | 795K | 41% | 1 |
| Jul 2026 | 198K | 10.7% | 4 | 795K | 42.9% | 1 |
| Aug 2026 | 168K | 8.5% | 4 | 795K | 40.1% | 1 |
| Sep 2026 | 143K | 7.5% | 4 | 795K | 41.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bose’s and Shokz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bose**: Measured on the search terms “bose open earbuds” and “bose ultra open earbuds”, summed into one figure.
- **Shokz**: Measured on the search terms “headphones shokz”, “shokz”, “shokz headphones”, “shokz openfit” and “shokz openrun”, summed into one figure.

- [Bose profile](/demand/global-en/brands/bose)
- [Shokz profile](/demand/global-en/brands/shokz)
- [All open-ear headphone brands worldwide](/demand/global-en/categories/open-ear-headphone-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bose or Shokz more popular in search?

In September 2026, Shokz had more branded searches than Bose among open-ear headphone brands worldwide. Shokz had about 795,000 branded searches, while Bose had 143,000. Shokz made up 41.9% of all open-ear headphone brand searches we track, and Bose accounted for 7.5%.

## Cite this page

Brandwave. "Bose vs Shokz: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bose-vs-shokz

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bose-vs-shokz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.