---
title: "Bose vs Sennheiser: Which is more popular by branded search?"
description: "Which is more popular in search, Bose or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bose-vs-sennheiser"
publisher: "Brandwave"
---

# Bose vs Sennheiser: Which is more popular by branded search?

Which is more popular in search, Bose or Sennheiser? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bose and Sennheiser
- **Competitive set**: Over-ear headphone brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bose Share of Search**: 59.8%
- **Sennheiser Share of Search**: 5.6%

## Which is more popular in search, Bose or Sennheiser?

- In August 2026, Bose had more branded searches than Sennheiser among over-ear headphone brands worldwide. Bose was estimated to have 1.1M branded searches compared to Sennheiser’s 100K, and held a 59.8% Share of Search versus Sennheiser’s 5.6%.
- Bose was ahead of Sennheiser in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide moved from 55.4% to 59.8%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide moved from 6.3% to 5.6%, and its estimated monthly branded searches moved from 123K to 100K.

## How did search popularity change for over-ear headphone brands worldwide in August 2026?

- In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.
- Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

## Month by month

| Month | Bose estimated searches | Bose Share of Search | Bose rank | Sennheiser estimated searches | Sennheiser Share of Search | Sennheiser rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 55.4% | 1 | 123K | 6.3% | 5 |
| Nov 2025 | 1.7M | 61.2% | 1 | 148K | 5.3% | 5 |
| Dec 2025 | 1.6M | 61.7% | 1 | 123K | 4.6% | 5 |
| Jan 2026 | 1M | 51.6% | 1 | 117K | 5.9% | 5 |
| Feb 2026 | 836K | 52.5% | 1 | 100K | 6.3% | 5 |
| Mar 2026 | 877K | 53.7% | 1 | 117K | 7.2% | 5 |
| Apr 2026 | 876K | 55.9% | 1 | 96.3K | 6.1% | 5 |
| May 2026 | 946K | 55.8% | 1 | 105K | 6.2% | 5 |
| Jun 2026 | 938K | 55.4% | 1 | 100K | 5.9% | 5 |
| Jul 2026 | 945K | 56.4% | 1 | 100K | 6% | 5 |
| Aug 2026 | 1.1M | 59.8% | 1 | 100K | 5.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bose’s and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure.
- **Sennheiser**: Measured on the search terms “headphone sennheiser”, “sennheiser com”, “sennheiser headphones” and “sennheiser momentum”, summed into one figure.

- [Bose profile](/demand/global-en/brands/bose)
- [Sennheiser profile](/demand/global-en/brands/sennheiser)
- [All over-ear headphone brands worldwide](/demand/global-en/categories/over-ear-headphone-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bose or Sennheiser?

In August 2026, Bose had more branded searches than Sennheiser among over-ear headphone brands worldwide. Bose was estimated to have 1.1M branded searches compared to Sennheiser’s 100K, and held a 59.8% Share of Search versus Sennheiser’s 5.6%.

## Cite this page

Brandwave. "Bose vs Sennheiser: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bose-vs-sennheiser

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bose-vs-sennheiser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.