---
title: "Bose vs Samsung: Which is more popular by branded search?"
description: "Which is more popular in search, Bose or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Earbud brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bose-vs-samsung"
publisher: "Brandwave"
---

# Bose vs Samsung: Which is more popular by branded search?

Which is more popular in search, Bose or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Earbud brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bose and Samsung
- **Competitive set**: Earbud brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bose Share of Search**: 10.2%
- **Samsung Share of Search**: 4%

## Which is more popular in search, Bose or Samsung?

- In August 2026, Bose had more branded searches than Samsung among earbud brands worldwide. Bose was estimated to have 1.1M branded searches compared to Samsung’s 422K, and held a 10.2% Share of Search versus Samsung’s 4%.
- Bose was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among earbud brands worldwide moved from 10.6% to 10.2%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among earbud brands worldwide moved from 4.5% to 4%, and its estimated monthly branded searches moved from 452K to 422K.

## How did search popularity change for earbud brands worldwide in August 2026?

- Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.

## Month by month

| Month | Bose estimated searches | Bose Share of Search | Bose rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 10.6% | 3 | 452K | 4.5% | 4 |
| Nov 2025 | 1.7M | 12.1% | 3 | 431K | 3% | 4 |
| Dec 2025 | 1.6M | 11.7% | 3 | 397K | 2.8% | 4 |
| Jan 2026 | 1M | 9.7% | 3 | 397K | 3.8% | 4 |
| Feb 2026 | 836K | 9.7% | 3 | 377K | 4.4% | 4 |
| Mar 2026 | 877K | 8.9% | 3 | 377K | 3.8% | 4 |
| Apr 2026 | 876K | 10.1% | 3 | 352K | 4.1% | 4 |
| May 2026 | 946K | 10.9% | 3 | 352K | 4% | 4 |
| Jun 2026 | 938K | 10.8% | 3 | 352K | 4% | 4 |
| Jul 2026 | 945K | 10.2% | 3 | 377K | 4.1% | 4 |
| Aug 2026 | 1.1M | 10.2% | 3 | 422K | 4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bose’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Bose profile](/demand/global-en/brands/bose)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All earbud brands worldwide](/demand/global-en/categories/earbud-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bose or Samsung?

In August 2026, Bose had more branded searches than Samsung among earbud brands worldwide. Bose was estimated to have 1.1M branded searches compared to Samsung’s 422K, and held a 10.2% Share of Search versus Samsung’s 4%.

## Cite this page

Brandwave. "Bose vs Samsung: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bose-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bose-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.