--- title: "Bosch vs TP-Link: Which is searched more?" description: "Is Bosch or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Routers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bosch-vs-tp-link" publisher: "Brandwave" --- # Bosch vs TP-Link: Which is searched more? Is Bosch or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Routers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and TP-Link - **Competitive set**: Routers brands - **Market**: Global - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.3% - **TP-Link Share of Search**: 29.1% ## Is Bosch or TP-Link more popular in search? - In September 2026, TP-Link had more branded searches than Bosch among routers brands worldwide. TP-Link had about 1.5 million branded searches, while Bosch had 15,700. TP-Link made up 29.1% of all routers brand searches we track, and Bosch accounted for 0.3%. - TP-Link was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among routers brands worldwide moved from 0.33% to 0.3%, and its estimated monthly branded searches moved from 19.2K to 15.7K. - Across the 12 months ending September 2026, TP-Link’s share of searches among routers brands worldwide moved from 31.1% to 29.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M. ## Top routers brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. Bosch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASUS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | eero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Draper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about routers brands - Asked ChatGPT "Which router brand should I buy?": 1. ASUS, 2. TP-Link, 3. eero - Asked ChatGPT "What are the best router brands?": 1. ASUS, 2. TP-Link, 3. eero - Asked ChatGPT "What's the best router brand for home wifi?": 1. TP-Link, 2. ASUS, 3. eero - Searched Google, AI Overview "best wifi router": 1. TP-Link, 2. ASUS - Searched Google, AI Overview "wireless router for home": 1. TP-Link, 2. ASUS Not named in any answer: Makita, DeWalt, Bosch, Triton and Draper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for routers brands worldwide in September 2026? - Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 19.2K to 15.7K in September 2026. - Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.2K | 0.33% | 6 | 1.8M | 31.1% | 2 | | Nov 2025 | 22.5K | 0.37% | 6 | 1.8M | 30.1% | 2 | | Dec 2025 | 19.2K | 0.33% | 6 | 1.8M | 31.4% | 2 | | Jan 2026 | 19.2K | 0.35% | 6 | 1.8M | 33.4% | 2 | | Feb 2026 | 19.2K | 0.38% | 6 | 1.5M | 29.4% | 2 | | Mar 2026 | 19.2K | 0.36% | 6 | 1.5M | 28.2% | 2 | | Apr 2026 | 19.2K | 0.4% | 6 | 1.5M | 31.2% | 2 | | May 2026 | 16.5K | 0.34% | 6 | 1.5M | 31.1% | 2 | | Jun 2026 | 15.7K | 0.3% | 6 | 1.5M | 29.1% | 2 | | Jul 2026 | 15.7K | 0.35% | 6 | 1.5M | 33% | 2 | | Aug 2026 | 15.7K | 0.3% | 6 | 1.5M | 29.1% | 2 | | Sep 2026 | 15.7K | 0.3% | 6 | 1.5M | 29.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch routers” and “bosch washer”, summed into one figure. - **TP-Link**: Measured on the search term “tp-link”. - [Bosch profile](/demand/global-en/brands/bosch) - [TP-Link profile](/demand/global-en/brands/tp-link) - [All routers brands worldwide](/demand/global-en/categories/routers-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or TP-Link more popular in search? In September 2026, TP-Link had more branded searches than Bosch among routers brands worldwide. TP-Link had about 1.5 million branded searches, while Bosch had 15,700. TP-Link made up 29.1% of all routers brand searches we track, and Bosch accounted for 0.3%. ## Cite this page Brandwave. "Bosch vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bosch-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bosch-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.