---
title: "Bosch vs Tefal: Which is more popular by branded search?"
description: "Which is more popular in search, Bosch or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Irons set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bosch-vs-tefal"
publisher: "Brandwave"
---

# Bosch vs Tefal: Which is more popular by branded search?

Which is more popular in search, Bosch or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Irons set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bosch and Tefal
- **Competitive set**: Irons
- **Market**: Global
- **Month measured**: Aug 2026
- **Bosch Share of Search**: 10.3%
- **Tefal Share of Search**: 18.4%

## Which is more popular in search, Bosch or Tefal?

- In August 2026, Tefal had more branded searches than Bosch among irons worldwide. Tefal was estimated to have 368K branded searches compared to Bosch’s 206K, and held an 18.4% Share of Search versus Bosch’s 10.3%.
- Tefal was ahead of Bosch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among irons worldwide moved from 9.4% to 10.3%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among irons worldwide moved from 20.5% to 18.4%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for irons worldwide in August 2026?

- In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.
- In August 2026, Tefal gained estimated Share of Search among irons worldwide, from 15.7% to 18.4%.

## Month by month

| Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Tefal estimated searches | Tefal Share of Search | Tefal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 207K | 9.4% | 3 | 450K | 20.5% | 2 |
| Nov 2025 | 171K | 6.5% | 4 | 673K | 25.4% | 2 |
| Dec 2025 | 171K | 6.7% | 4 | 550K | 21.6% | 2 |
| Jan 2026 | 172K | 7.6% | 4 | 550K | 24.3% | 2 |
| Feb 2026 | 141K | 7.4% | 4 | 450K | 23.7% | 2 |
| Mar 2026 | 171K | 8.9% | 3 | 450K | 23.4% | 2 |
| Apr 2026 | 171K | 9.5% | 3 | 368K | 20.4% | 2 |
| May 2026 | 171K | 9% | 4 | 450K | 23.7% | 2 |
| Jun 2026 | 170K | 9.2% | 4 | 368K | 20% | 2 |
| Jul 2026 | 170K | 8.9% | 4 | 301K | 15.7% | 2 |
| Aug 2026 | 206K | 10.3% | 3 | 368K | 18.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure.
- **Tefal**: Measured on the search term “tefal”.

- [Bosch profile](/demand/global-en/brands/bosch)
- [Tefal profile](/demand/global-en/brands/tefal)
- [All irons worldwide](/demand/global-en/categories/irons): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bosch or Tefal?

In August 2026, Tefal had more branded searches than Bosch among irons worldwide. Tefal was estimated to have 368K branded searches compared to Bosch’s 206K, and held an 18.4% Share of Search versus Bosch’s 10.3%.

## Cite this page

Brandwave. "Bosch vs Tefal: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bosch-vs-tefal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bosch-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.