---
title: "Bosch vs Steinel: Which is more popular by branded search?"
description: "Which is more popular in search, Bosch or Steinel? Compare estimated monthly branded-search demand and Share of Search inside the Heat gun brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bosch-vs-steinel"
publisher: "Brandwave"
---

# Bosch vs Steinel: Which is more popular by branded search?

Which is more popular in search, Bosch or Steinel? Compare estimated monthly branded-search demand and Share of Search inside the Heat gun brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bosch and Steinel
- **Competitive set**: Heat gun brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bosch Share of Search**: 9.7%
- **Steinel Share of Search**: 0.7%

## Which is more popular in search, Bosch or Steinel?

- In August 2026, Bosch had more branded searches than Steinel among heat gun brands worldwide. Bosch was estimated to have 206K branded searches compared to Steinel’s 14.8K, and held a 9.7% Share of Search versus Steinel’s 0.7%.
- Bosch was ahead of Steinel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among heat gun brands worldwide moved from 8.2% to 9.7%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, Steinel’s estimated Share of Search among heat gun brands worldwide moved from 0.88% to 0.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

## How did search popularity change for heat gun brands worldwide in August 2026?

- Estimated monthly branded searches for Steinel worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

## Month by month

| Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Steinel estimated searches | Steinel Share of Search | Steinel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 207K | 8.2% | 4 | 22.2K | 0.88% | 6 |
| Nov 2025 | 171K | 6.5% | 4 | 27.1K | 1% | 6 |
| Dec 2025 | 171K | 7.2% | 4 | 18.1K | 0.76% | 6 |
| Jan 2026 | 172K | 8.3% | 4 | 22.2K | 1.1% | 6 |
| Feb 2026 | 141K | 6.8% | 5 | 18.1K | 0.88% | 6 |
| Mar 2026 | 171K | 6.7% | 5 | 22.2K | 0.88% | 6 |
| Apr 2026 | 171K | 8.3% | 4 | 18.1K | 0.88% | 6 |
| May 2026 | 171K | 8.1% | 4 | 18.1K | 0.86% | 6 |
| Jun 2026 | 170K | 8% | 5 | 14.8K | 0.7% | 6 |
| Jul 2026 | 170K | 9.6% | 4 | 14.8K | 0.84% | 6 |
| Aug 2026 | 206K | 9.7% | 4 | 14.8K | 0.7% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Steinel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure.
- **Steinel**: Measured on the search term “steinel”.

- [Bosch profile](/demand/global-en/brands/bosch)
- [Steinel profile](/demand/global-en/brands/steinel)
- [All heat gun brands worldwide](/demand/global-en/categories/heat-gun-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bosch or Steinel?

In August 2026, Bosch had more branded searches than Steinel among heat gun brands worldwide. Bosch was estimated to have 206K branded searches compared to Steinel’s 14.8K, and held a 9.7% Share of Search versus Steinel’s 0.7%.

## Cite this page

Brandwave. "Bosch vs Steinel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bosch-vs-steinel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bosch-vs-steinel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.